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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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Public Relations Skills

PR for Anyone

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Do the same for Realtor Magazine or any other real estate publications and see what they are using for hooks. Develop the skills and do it yourself.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106
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The Four Seasons of Publicity

PR for Anyone

When thinking about landing publicity, it should not be a “one and done” approach for your business. National publications are closed at least four months in advance. Regional publications are two months out. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news.

Publicity 246
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Small Market Newspapers – More Than You Think

HMA Public Relations

newspapers, a large majority have a circulation of less than 50,000! Long live small market newspapers! The post Small Market Newspapers – More Than You Think appeared first on HMA Public Relations. Of the more than 7,000 daily/weekly U.S. Click below for more].

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.