Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. The media is saturated with press releases, so it can be difficult to get yours noticed. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

How To 93

How To Media Trade Shows Publicity 93

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

5W PR

AUGUST 31, 2017

22 at Skylight Modern NYC and focused on education for emerging beauty entrepreneurs with programming that included Indie Essentials structured learning courses in the areas of finance, retail and media. The first day, CONNECT INDIE, was held on Aug.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 98

Survey B2B Marketing Trade Shows 98

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Earned Media Poised for New Prominence in 2018 [UML].

Case Study 101

Case Study B2B Study Marketing 101

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. These three studies polled 3,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging.

Survey 170

Survey Media Relations Pitching Media 170

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 76

Mobile Technology Automotive Trade Shows 76

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Media representatives need to see that you are a true professional before they make you a good friend. Instead, be professional and courteous.

Technology 100

Technology Publicity Pitching Trade Shows 100

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. Should a vehicle technology supplier participate in CES?

Automotive 112

Automotive Technology Transportation Trade Shows 112

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Sharing favorite sessions on social media is another worthwhile way to engage with fellow attendees and network with VIP speakers.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 67

B2B Creativity Film Trade Shows 67

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. There’s never been a better time to get very good at social media. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

Trade Shows 88

Trade Shows Conference System Social Media 88

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? How can you most easily coordinate media briefings during a conference?

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 66

Automotive Technology SEO Engineering 66

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. It is the members-only social media drop-in audio app.

Marketing 52

Marketing Instagram Facebook Consumer 52

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Owned Media Oasis. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Landis PR

FEBRUARY 7, 2022

Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Producing an explainer video?

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149