Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

Communications Conversations

JUNE 9, 2021

At any given time, I’m usually working with between 4-8 clients consulting on social media and digital marketing and PR. Generally speaking, I consult in a few big areas: social media strategy (audits + strategy), social media content strategy and execution; and influencer marketing. 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. Apparently so.

Training 148

Training Social Media Video Employee 148

PRSay

AUGUST 30, 2022

As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees. And it starts with candid PR counsel and media training. Perhaps help them train for new jobs or upgrade their professional certifications.

Employee 87

Employee Real Estate Video Internal 87

Ishmael's Corner

OCTOBER 19, 2014

How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. It’s natural for a new CMO to evaluate all marketing spends.”. If you think the media training helped Brad, think again.”. Client Phrase. Client Phrase. Decrypted. “I Decrypted. “I

Agency 143

Agency Media Training Conference Training 143

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. But it was often a frantic effort: generate an idea, madly write 750 words, post to the website (often without proper editing or review), move on to next week’s post. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Vice President, Marketing Technology. Account Coordinator. Christopher S.

Agency 87

Agency Internal International Media Training 87

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 182

Media Training Training Interviews Media 182

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Polaris

MARCH 17, 2015

I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever. I ultimately decided PR was the fun part of the marketing business. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. Finally, you need to know how to find the right journalist.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Make it short.

Pitching 130

Pitching Media YouTube Video 130

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 76

SEO Engineering Google Content Marketing 76

Communications Conversations

OCTOBER 18, 2017

It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. Yet others have become partners or professors in our new sparked social media training. One example: Writing this post four-plus years ago about how the Sons of Anarchy lived by the PRSA code of ethics.

Blogging 60

Blogging Airlines Hotels Social Media 60

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Cision

AUGUST 24, 2016

They called it program marketing; essentially it was public relations and communications. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. Have you ever had to deal with a major brand crisis? How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 66

SEO Engineering Google Content Marketing 66

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Deepen relationships with media and influencers that favor competitors. In the interest of starting the new year off right, with a clean slate, I’ll make a confession.

Case Study 60

Case Study Construction Exercises Media Training 60

Mindful Marketing

FEBRUARY 15, 2017

But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Congratulations! You’re on your way to becoming a bonafide business.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR for Anyone

OCTOBER 7, 2021

And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We write video scripts. We actually get stuff done at the event. We film videos. We bring journalists in. We film an interview with you.

How To 130

How To Pitching Film Video 130

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.

Publicity 130

Publicity Video Pitching System 130

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. Use brevity in your writing and try to think of images that can better convey your points. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

Mobile 40

Mobile Film Media Training Video 40

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. You don’t just learn a template for writing a good pitch email. When you get to that view, then you’re able to develop a good understanding of what life might be like in the other person’s shoes. The word for this ability is empathy. I’m talking about the real empathy.

Media Relations 88

Media Relations Media Pitching Course 88

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. One of my career defining roles was writing the social media strategy for a prominent central bank.

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Most people can write. This one’s kinda funny, especially when it comes to social media marketing. The regular interaction built trust. Then, he hired me. Today, we’re good friends. We go to Wolves games.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Marketing 20.

Pitching 100

Pitching Interviews Trends Journalism 100

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. The Marketer’s Guide to Editing a Press Release. Step #1: What’s the Objective?

How To 100

How To Marketing Writing Training 100

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. And press releases are expensive.

Pitching 130

Pitching Television Interviews YouTube 130

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49