PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Make sure you build relationships with them there, not just pitching. Google makes that very easy for us! Publicity Plan.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

OCTOBER 7, 2021

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We write video scripts.

How To 130

How To Pitching Film Video 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Who writes about your industry for this publication.

Publicity 130

Publicity Video Pitching System 130

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Vice President, Marketing Technology. Account Coordinator. Christopher S.

Agency 87

Agency Internal International Media Training 87

Ishmael's Corner

OCTOBER 19, 2014

How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. It’s natural for a new CMO to evaluate all marketing spends.”. If you think the media training helped Brad, think again.”. Let’s try pitching the bloggers in this vertical.”.

Agency 143

Agency Media Training Conference Training 143

Polaris

MARCH 17, 2015

I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever. I ultimately decided PR was the fun part of the marketing business. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. You don’t just learn a template for writing a good pitch email. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 75

Media Relations Media Pitching Course 75

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! And that’s what we call evergreen pitches. Create Great Hooks.

Pitching 130

Pitching Media YouTube Video 130

Prohibition

JULY 19, 2018

From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. What’s the difference between marketing, advertising and public relations? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

FEBRUARY 15, 2017

But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Congratulations! It’s exciting! Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. And press releases are expensive.

Pitching 130

Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Norton's Notes

JULY 12, 2016

The best way to start receiving recommendations is to write your own for other people – be nice you will find it comes right back. Immediately pitching to connections. This is a personal pet peeve of mine, if I agree to connect to you – don’t pitch to me your recruitment services straight away.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

Regardless, I treat every media interaction with integrity and honesty. I visit the TV stations in this market with my clients on a weekly (sometimes daily) basis, and even 35 years in, I’m still surprised at how seldom I see other PR people there. Can you tell us more about that and how you decided to add that as a service offering?

Local 94

Local Course Community Interviews 94

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Mindful Marketing

APRIL 18, 2016

PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well. Align your expectations with reality. You’ve got to build up to the big “wins,” and that takes resources and time.

Analytics 50

Analytics Training Meeting Measurement 50