ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. How can you boost your staff’s diversity?

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. And now onward with this month’s PR Tech Sum. >>>

Reddit 177

Reddit Software B2B Technology 177

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Google Trends.

Google 98

Google Data Pitching Tools 98

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 136

Software Pitching Analysis Community 136

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Related Content: Content Marketing *is* PR. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

The Resolution Blog

AUGUST 26, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Can you drop links into a web form and click go? Email Hunter: Billed as, "direct access to all the web's email addresses," my jaw dropped at the possibilities this product brings. CrystalKnows: Frighteningly, Crystal really does know.

Tools 120

Tools Pitching Web Enterprise 120

Cision

APRIL 30, 2015

If you are a web designer, offer to build or redesign the charity’s website. I once had a client turn down a volunteer opportunity because, as he put it, “the attendees at the event aren’t our target client market.” Need tips for pitching the media? Contribute your expertise. So now what?

Communications 120

Communications Real Estate Local Community 120

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. As response rates for paid media dwindle, the interest in earned media is growing. And they’re getting very picky about what they publish.

Trends 124

Trends Data-Driven PR Data System 124

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. What are agency partnerships? It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

The Resolution Blog

AUGUST 27, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Can you drop links into a web form and click go? Then, it encourages the user to send an email pitch to the Criminally Prolific team for edits and suggestions in terms of topic and format. Ask Crystal. It is actually that simple.

Tools 120

Tools Pitching Enterprise Web 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact? Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

Bad Pitch Blog

JANUARY 9, 2011

So let''s challenge two long-held truths here: targeting media and influencers. Amorphous Media The state of media is, uh, "dynamic." So even public relations role has increased in importance and brands have taken sponsored content from the purgatory of advertorials to a more credible level. Should I Pitch Stacy''s Mom ?

Pitching 52

Pitching Print Web Tools 52

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Are you thinking about social media? Have you factored in content marketing? Failing to target the right media. Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bad Pitch Blog

DECEMBER 18, 2007

Then I saw their Christmas Price Index Web site. Consider investing in industry research or customer surveys (if you have the most market share). If you plan on an annual media relations program, make sure your idea taps into something that is well-established and built to last. Just remember that pop culture is fickle.

Media Relations 41

Media Relations Media Financial Pitching 41

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Many websites mix news, content and marketing. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience. Give our services a try.

Company 100

Company Survey Pitching Report 100

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. In my assessment, if Cision fully merged these two services, they’d lose one of those two markets and make room for a competitor to fill the gap. >>> Did you know? Check out our services. click image for higher resolution).

Financial 89

Financial Video Survey Google 89

Bad Pitch Blog

MARCH 14, 2009

I’ll be bringing the Bad Pitch to Pittsburgh on March 27. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0 tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | SXSW'

Pitching 40

Pitching Blogging Film Web 40

Bad Pitch Blog

MARCH 18, 2014

It marks the accomplishment, gives someone that cares a permalink to the information and all without burning out your hard-earned lines of communication with the media. The bad pitch below is NOT even one of those examples. Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF.

Web 67

Web Mobile Pitching Crisis Communications 67

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. According to Ann, the marketing and PR world has not yet reached the same level of information sharing as newsrooms. Find a way to work that into your pitch.”.

Newspapers 120

Newspapers Print Mobile Pitching 120

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. Develop your own pitch style. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Bad Pitch Blog

APRIL 9, 2006

An all too familiar Web fever is upon us. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions).

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

APRIL 10, 2007

Voting on the worst pitch in our inbox continues and the race is tighter than Joan Rivers'' face on Oscar night. Slick is pissed he''s not Anna Nicole''s baby''s daddy, so he''s now as excited about the six pitch sinners as we are. Cast your vote before Thursday, April 12th for one of the following pitches.

Pitching 40

Pitching SEO Web Blogging 40

Bad Pitch Blog

APRIL 4, 2007

The Bad Pitch Blog would be the sound of one hand clapping were it not for you. Dugan and Laermer are juiced by all of the feedback and the pitches you send our way. The more we point to how it should be done, the more we seem to turn up bad pitches. We’re having a Bad Pitch Clearance Sale. But we’re also pissed.

Pitching 40

Pitching SEO Web Blogging 40