Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Leads from Earned and Owned Media converted to customers.

Media 186

Media Measurement Software Storytelling 186

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

The Hoyt Organization

MAY 20, 2024

Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Read on to learn more about the role of public relations for doctors. This is exactly what public relations is all about. It also plays a significant role in charitable organizations and nonprofits.

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. They may talk about generating visibility for a tech startup, or a desire to position the CEO as a thought leader. They’re not borrowed from a competitor or taken from press release boilerplate.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They also work well for sales and marketing. While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most. Poor storytelling will make an entry dead on arrival. Some large brands are sheepish about approving case studies.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand. Selecting the right PR agency for your business.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. The Bedtime Test of Content Marketing & PR. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Let’s take a look.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

5W PR

JULY 15, 2023

Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. Content shock is about to exponentially explode. Part 4: Search Marketing. The Big Picture. Part 1: Earned Media.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 151

Employee Print Writing Survey 151

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Don’t think in terms of episodic press releases, but instead of an always-on campaign lifecycle that targets and engages differently at different times. Step 3: Measure. Step 2: Engage. Make sure they know it, too.

Media 102

Media Storytelling System Technology 102

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 79

Corporate Communications Survey Employee 79

Solo PR Pro

JULY 21, 2020

Written by Yoo Mee Pontonnier, Global Head of Marketing , CARMA. We were surrounded by daily government press conferences, bleak graphs of COVID-19 cases exponentially rising at a frightening rate and stories of loss and sacrifice sprawled across every media channel day after day. What factors contributed to the success of Captain Tom?

Viral 71

Viral Analysis Television Radio 71

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results.

Media 75

Media Consumer Analytics Data 75

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. So, how do you create a strategy? Why are you doing what you’re doing?

Strategy 76

Strategy eBook Consumer Fashion 76

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Can you tell us a bit about that? So can you tell us a bit about how communicators should think about that journey?

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution. And that’s smart.

Marketing 40

Marketing Content Marketing Television Storytelling 40

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

PR in High Definition

NOVEMBER 17, 2017

Read all about it!” It’s a bit of an oxymoron – news about fake news – and the lines are blurred, making it harder to distinguish what is truly “real”. You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. “ Fake news, fake news!

Policies 72

Policies Facebook Advertising Advertising 72

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Similarly, you can optimize your press release strategy by understanding your audience’s behavior and content preferences.

Media Relations 40

Media Relations Media Journalism Print 40