Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. These are the metrics B2B lead gen measure. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Bad Pitch Blog

AUGUST 18, 2011

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). What was the white paper about? To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. Reflex Marketing.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The takeaway for communications and marketing professionals is that digital isn’t an end-all. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Most of all, for me, lazy marketing, is, at the end of the day, lazy PR. How very square.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Obviously you want your brand to be aligned with key influencers in your market. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? RazorSocial – This Ireland-based social media tool site masterminded by marketing superstar Ian Cleary, is nothing short of exceptional. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

APRIL 20, 2016

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Today’s PR and marketing teams are called on to quantify the quality of their pickup, and there are three key areas in which this can be done.

Report 40

Report Media Television Radio 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61