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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment. I suggest you start by scraping the web.

Tools 203
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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Blame is directed squarely at social media platforms and the BBC.

Print 115
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Yet Indian-language content on the web is limited. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Don’t ignore regional media. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156
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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Roberta explains. Challenges exist beyond the business side as well.

Data 68
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.