PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 190

Communications Sports Journalism Fashion 190

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals.

Meeting 98

Meeting Energy Local Media 98

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

Local 62

Local Company How To Training 62

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Start Small. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 75

Meeting Report Automotive Media 75

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives.

Creativity 88

Creativity Pitching Small Business Media 88

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some reporters work a national beat, and need evidence of relevance on that scale.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. There’s a difference. He offered me a job as feature editor on the spot.

Journalism 116

Journalism Automotive Interviews Writing 116

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

Real Estate 130

Real Estate Publicity Television Local 130

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

Case Study 197

Case Study Sports Pitching Local 197

PR for Anyone

SEPTEMBER 10, 2020

You don’t always have to pitch yourself. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. Very often today it is the reporter. The reporter writes, edits.

Publicity 130

Publicity Television Pitching Resources 130

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

Transportation 101

Transportation Meeting Newspapers Media 101

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Communications Conversations

APRIL 21, 2020

I’m sad to report that most people aren’t regular LinkedIn users. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). I write one of the longest-running PR and social media blogs in the country.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” What’s your writing routine like now?

Writing 120

Writing Creativity Local Pitching 120

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

OnePitch

MAY 17, 2022

Today, we’re joined by Capital B’s national health reporter, Margo Snipe. As a national health reporter, Margo covers critical issues affecting the mental and physical health of Black Americans. We have a national team, which I’m a part of, where we have health reporting, which I do. 00:03:02] BB: Local News?

Pitching 52

Pitching Local Film Report 52

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. Cision recently released its 12th annual Global State of the Media report. As much as possible we want to filter out those less likely to write about the client’s topic.

Pitching 78

Pitching Government Financial Survey 78

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly. Respond Thoughtfully.

How To 279

How To Media Pitching Creativity 279

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd. Finish this sentence: If I am not reporting, I am ….

Automotive 87

Automotive Meeting Media Pitching 87

HMA Public Relations

DECEMBER 16, 2020

Today’s #MediaMonday comes to us from Ellen O’Brien, reporter and photographer at the Jewish News. Tell us how you got your start in writing? I’ve always loved writing. It matters a lot to me that I write stories my readers actually care about, and in community journalism, the readers are very invested in what you write.

Local 52

Local Pitching Community Journalism 52

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. . — Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. By Robin Carr, LCI.

Meeting 96

Meeting Media Local Interviews 96

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. Guess as to what’s working best these days?

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Blind pitches on a subject I don’t cover.

Automotive 86

Automotive Meeting Media Mobile 86

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 79

Engineering Automotive Agriculture Media 79

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. See what they write about. We send irrelevant releases or we send the material to the wrong reporter. Apparently I’m listed as a tech reporter.

How To 100

How To Media Case Study Resources 100

Cision

JULY 28, 2016

The tone of your press release should match the industry you are writing for. Tailor Your Pitches. You only need to appeal to a select few – those who you want to write about your brand. If you want your local paper to cover your news, write your release with their style in mind. Use the Right Tone.

Local 120

Local Writing Industry Creativity 120