Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 129

Film Marketing Sports Hotels 129

The Hoffman Agency

NOVEMBER 13, 2023

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. The main difference I noticed came from learning about our industry and the work we do in China.

Local 36

Local Agency Government Travel 36

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. You can benefit from professional press release writing services if you’re nee to press releases.

Writing 59

Writing SEO Local Advertising 59

5W PR

APRIL 10, 2022

Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Writing blogs that matter to pet owners can bring quality traffic to a company’s website. Sponsor Adoption Events.

Marketing 78

Marketing Local Social Media Blogging 78

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Smaller businesses aiming to gain a global market cannot afford to be offensive. Until next time! Critical Mention. Erica Sunarjo.

Local 65

Local How To Internal International 65

The Hoyt Organization

JUNE 5, 2024

Case in point, THO’s mental health advocacy campaign helped a virtual addiction treatment company expand into new markets. This gave the center coverage in local and national business press, and top-tier health and wellness publications. One way to promote these local events and partnerships is through news announcements.

Strategy 59

Strategy Communications Local Interviews 59

Bianchi Biz Blog

MAY 20, 2024

I write with a focus on electric vehicles and other alternative powertrains. Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 92

Automotive Engineering Meeting Media 92

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values.

Writing 52

Writing Energy Training Education 52

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. It seems like journalists at local outlets are spread pretty thin and have to be more selective when it comes to choosing stories to cover.

Report 102

Report Automotive Media Local 102

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Always create press releases in the form of an authentic news story rather than writing it like an ad. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. And this makes a significant impact.

Internal 138

Internal International Communications Strategy 138

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Winning—or at the very least, getting nominated—can give an organization several marketing assets, including: Specialized logos for website/business cards. Local/Regional Awards.

Writing 52

Writing How To Local Examples 52

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media.

Real Estate 130

Real Estate Publicity Television Local 130

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 162

How To Employee Leadership Nonprofit 162

PR for Anyone

NOVEMBER 3, 2021

Write a LinkedIn profile that highlights what you do for your clients. Create great content about the local market. Below are some things you can do to position yourself as the expert in real estate: Establish a great brand. Have a great website and social media headers. Engage with your audience. Focus on a niche.

Real Estate 130

Real Estate Local LinkedIn Social Media 130

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 15, 2017

.” Social media is becoming a dictating force in all aspects of marketing and PR. Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think? Does it evoke emotion that will lead people to comment, like or share?

Pitching 319

Pitching Television Media Social Media 319

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 192

Communications Sports Journalism Fashion 192

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

Transportation 101

Transportation Meeting Newspapers Media 101

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Two words: vertical markets. Pros/Cons of online loans versus local banks? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses. Reporters are searching for experts.

Real Estate 214

Real Estate Video Report Twitter 214

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.

Meeting 98

Meeting Media Training Automotive 98

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Platform Magazine Freelance public relations is a job market that is currently flourishing. With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. Such instances are driving the freelance market right now.

Nonprofit 100

Nonprofit Writing Local Training 100

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 116

Journalism Automotive Interviews Writing 116

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. Jeff, however, had different ideas.

Meeting 131

Meeting Radio Sports Telecommunications 131