Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly. Test the Market.

Small Business 100

Small Business Instagram Banking Fashion 100

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. .

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

Brand 284

Brand Branding Small Business Retail 284

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. The social media tools that are hot today may not have even existed a year ago. Create a social media content calendar. It’s a small price to pay. Small Business Association.

Resources 120

Resources Marketing Small Business eBook 120

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.

Marketing 60

Marketing Nonprofit Small Business Local 60

Agility PR Solutions

APRIL 19, 2019

Seventy-eight percent of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from business news and how-to site The Manifest.

SEO 60

SEO Strategy Small Business Marketing 60

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Marketing agencies. Digital marketing- and social media agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Landis PR

OCTOBER 31, 2022

Originally founded by renowned Chef José Andrés in 2010 after a huge earthquake devastated Haiti, WCK is now first on the ground after a disaster, not only feeding communities with nourishing and delicious food but putting local chefs to work and training future chefs through its Food Producer Network. That’s where I live.

Nonprofit 98

Nonprofit Local Community Small Business 98

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. There’s a sign on the front door limiting the number of people in the shop for social distancing. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118

Tourism Fashion Travel Retail 118

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. My dad, Dr. Michael LeNoir, is a pediatrician and allergist who has always had a particular interest in media. How does social media affect UNCF’s mission and goals?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC. Be sure to also visit our LinkedIn Group to share your ideas.

Trade Shows 150

Trade Shows Community Social Media Resources 150

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

JUNE 26, 2020

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Does your media push translate into a foray into another medium?

Instagram 159

Instagram Reddit Transportation Creativity 159

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Create content partnerships.

Tools 113

Tools Analytics Google Web 113

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Your small business is releasing a new product, and you’re trying to build hype around it. Of course, as a small business, ethics are crucial. Think of it as a social media caption.

Writing 87

Writing Small Business SEO Local 87

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. is to attract small business owners. "One

Marketing 91

Marketing Small Business Interviews Internal 91

PR for Anyone

JUNE 9, 2021

You can also see what they are posting on social media and get a feel for what they like and are interested in. By doing a little bit of research and paying attention to who may like your product, you can easily get your product seen in the media.

How To 130

How To Television Pitching Fashion 130

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

Victorious PR

AUGUST 18, 2022

The first scenario is marketing: Talking about yourself. Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. So they Google: “Brown Consulting media and marketing in Chicago.” Nothing comes up.

Real Estate 52

Real Estate Small Business Agency Google 52

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

Resources 100

Resources eBook Social Media Conference 100

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. In today’s market, we work across a wide variety of platforms to reach our target audience.

Local 120

Local Radio Community Tools 120