Maxim Behar

SEPTEMBER 5, 2021

I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Local habits are what cannot be seen at first glance. However, despite certain cultural differences, we think of PR on a global scale, not locally, thanks to social media. Is there any distinctive way of thinking?

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

JANUARY 15, 2016

Consider scaling your brand journalism strategy like HSBC. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Once you’ve established goals for your brand journalism strategy, think about how you’d like to get your stories out to the world.

Journalism 120

Journalism Strategy Brand Branding 120

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. Check the headlines and take a look at what online magazines are using. That's being newsworthy.

Industry 189

Industry Local System Google 189

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 107

Marketing Newspapers Print Local 107

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 120

Agency Real Estate Pitching Local 120

PR Fuel

OCTOBER 8, 2022

By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. Let’s say that your company is releasing new software. Real Estate.

Industry 101

Industry Company Real Estate Tourism 101

PR for Anyone

SEPTEMBER 1, 2021

I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.

Pitching 130

Pitching System Google Local 130

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 129

Film Marketing Sports Hotels 129

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

Maxim Behar

APRIL 27, 2021

Therefore, I believe that it is time for the business and the Government to join forces and build-up a long-term pragmatic and concrete strategy on how to set Bulgaria on a higher level in the world ranking for must-see locations, proper places to do business and to live in. Before all else, let us tell them where the magic happens.

Government 52

Government Tourism Advertising Advertising 52

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 89

Mobile Transportation Automotive Policies 89

Cision

MAY 2, 2017

Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Look at magazine covers for great hook examples.

Social Media 167

Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before.

Hotels 200

Hotels Local Interviews Viral 200

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When.

Pitching 130

Pitching Television System Local 130

Contently - Strategy

OCTOBER 5, 2020

For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine. Marriott doesn’t plug itself in the content, which could turn off potential customers.

Advertising 133

Advertising Advertising Real Estate Travel 133

PRSay

NOVEMBER 14, 2022

Another magazine wondered if there would be any prospect for her since she was a deaf actor. “I After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. Amy Jacques is the managing editor of Strategies & Tactics. . Lifelong lessons from a TV icon.

Film 194

Film Local Education Interviews 194

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I also work with clients on conference programming and event strategy. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Deirdre Breakenridge

MAY 30, 2018

Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. As we think about an overall communication dissemination strategy for research, I would build on this to encompass being the custodian of the brand in all aspects of communications.

Communications 171

Communications Training Education System 171

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

Case Study 78

Case Study Study Radio Analytics 78

Beyond PR

MAY 2, 2017

Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Look at magazine covers for great hook examples.

Social Media 78

Social Media Media Local Pitching 78

Newsfile

FEBRUARY 27, 2024

Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. Apple News+ Apple News is free and an Apple News+ subscription unlocks even more premium articles and issues from the world’s best newspapers and magazines. Postmedia Network Postmedia Network Inc.

Financial 52

Financial Media Analytics Data 52

Maxim Behar

MAY 16, 2023

is a partner of Hill+Knowlton Strategies, the world's leading PR company. To be light, tasty, and always with a good local wine. Published in Voyage Magazine Maxim Behar is an internationally recognized PR expert, entrepreneur, writer. Honorary Consul General of the Republic of Seychelles in Bulgaria. Your first travel memory?

Travel 52

Travel Hotels Local Internal 52

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. And just because there was a pandemic didn’t mean that wanderlust suddenly disappeared.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. So, your PR strategy is going to target that niche and get media exposure for your product. Courtney: NOT having a proper PR and Marketing strategy is a recipe for certain failure. I am both a Publicist and run a magazine.

Agency 159

Agency Strategy Crisis Management Pitching 159

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before.

Fashion 227

Fashion Travel Interviews Instagram 227

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. billion connected devices in use worldwide. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Technology 198

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 150

Employee Print Writing Survey 150

PR Fuel

JANUARY 24, 2022

Once you map out a goal for the campaign, you can choose a strategy to use. A captivating press release can feature on websites, news publications, and magazines. If you run a small business, local media can help you reach your target audience. Determine the desired outcomes of your PR campaign before you create one.

Creativity 102

Creativity Data Measurement Product Launch 102

Communications Conversations

NOVEMBER 18, 2019

I picked one up at my local REI recently–it cost me $4.95 (Dear REI: Why aren’t these free for members?). The bigger strategy behind this makes a lot of sense. ” What do you see in that short message that’s on point with REI’s overall strategy? And, it’s a beauty. But, it is a work of art.

Journalism 74

Journalism Brand Branding Advertising 74

Victorious PR

AUGUST 2, 2022

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine!

Real Estate 52

Real Estate How To Social Media Agency 52