MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Star Tribune , and. I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

Bianchi Biz Blog

JANUARY 24, 2022

We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Technology 78

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? When we talked more about what the local and national audiences were talking about, we got a really strong response.”

Case Study 78

Case Study Study Radio Analytics 78

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 billion active social media users in the world.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Community college newsletters or magazines. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Smith said a key component of the campaign is generating earned media.

Communications 191

Communications Crisis System Healthcare 191

Cision

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Is it local, budget friendly travel? The answer is, social media.

Travel 174

Travel Pitching How To Radio 174

PR Insiders

MAY 7, 2021

Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media. You can’t have an effective PR campaign today without in some way using social media. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

HMA Public Relations

DECEMBER 16, 2020

Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us how you came to start working in the Valley media scene? I’m currently obsessed with the album “Every Bad” by Porridge Radio.

Local 52

Local Pitching Community Journalism 52

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. A good PR campaign should feature creative content that instantly captures the media’s attention. Many media outlets expect a PR feature that goes beyond making an announcement. You may use media outlets like radio or TV for your campaign.

Creativity 102

Creativity Data Measurement Product Launch 102

PR Fuel

DECEMBER 29, 2020

Many people seem to think that social media distribution is enough for major news releases. If you wish to do the heavy-lifting yourself (or you have an intern who can do this for you), research the various media outlets yourself. You don’t want to send the same version to an industry blogger, a journalist, and a radio station.

Radio 59

Radio Local Writing Newspapers 59

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. I developed a campaign that landed national and local press for the organization. I love crafting stories and developing PR plans that I think will grab consistent media attention.

Radio 52

Radio Sports Report Travel 52

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Most of the growth came from home, food, and in-home readership magazines.

Media 103

Media Radio Print Newspapers 103

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? When you are a featured in the media, you are establishing yourself as an expert and as a credible source. Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Cision

JANUARY 11, 2016

News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Author | Media Maven | Cultural Artige. Chief Correspondent and Editor-at-Large of Mashable, tech expert, social media commentator, amateur cartoonist and robotics fan.

Twitter 120

Twitter Fashion Television Travel 120

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. You also must work with local languages. Absolutely.

Ethics 79

Ethics Publicity Radio Local 79

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Radio silence is common, and can be a telling response in itself. Become familiar with the myriad sections, supplement magazines, and the beats of editors and reporters. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Paul Magazine. Brian’s one of those people I’ve “known” via social media forever–since the early days of Twitter.

Banking 78

Banking Sports Meeting Insurance 78

Beyond PR

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Is it local, budget friendly travel? The answer is, social media.

Travel 52

Travel Pitching How To Print 52

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Bianchi Biz Blog

JUNE 21, 2022

During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines.

Meeting 87

Meeting Media Chemicals Radio 87

PR Fuel

JANUARY 17, 2022

A press release that contains images is much more likely to be covered by the media than one that contains plain text. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Use Graphics, Video, and Images.

Radio 98

Radio Local Writing Newspapers 98

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. To avoid this pitfall and earn media coverage, you must give thought to every media list, tailoring it to the appropriate audience for each story or piece of content you launch. Determine your scope.

Pitching 40

Pitching Media Radio Print 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

PR Fuel

MARCH 19, 2021

Some of the best writers are employed by major magazines, so it’s worthwhile checking the latest covers for press release headline ideas. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage.

Small Business 85

Small Business Writing Engineering Infographics 85

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Television and radio’s quick ads made it fall from favor for a few decades. You post uplifting or funny or thoughtful memes on social media for them to like and share. ” What is it?

Publicity 63

Publicity Small Business Advertising Advertising 63