Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Reputation Management? What is Social Media Monitoring? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Your reputation basically. Free PR Interview Transcript.

Social Media 130

Social Media How To Brand Branding 130

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 155

Survey Software B2B Pitching 155

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

MARCH 21, 2019

It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions. Executive content.

Company 174

Company Conference Corporate Leadership 174

Mark My Words

OCTOBER 14, 2022

Mark’s post on LinkedIn To those outside the UK bubble, Channel 4 might seem like a bit of an oddity. Post | Feed | LinkedIn.

Television 60

Television LinkedIn Advertising Advertising 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? lens to planning for our clients.

Media 95

Media Sports Agriculture Pitching 95

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. They can also start attending events and reaching out to other PR professionals on LinkedIn.

Publicity 88

Publicity How To Social Media Trends 88

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Use that to your advantage by referencing that in your pitches.

Twitter 60

Twitter Pitching How To Media 60

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • It takes time to become comfortable as a business owner and to cultivate a reputation and client base. Post the news on LinkedIn. Pitch yourself as an expert. Be stingy with expenses.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The other day, I received a guest post request that pitched 25 article ideas. So, this could be a good keyword to choose and pitch to our target as a guest blog post. The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. Agency order books are still moving, but clients are cautious.

Agency 98

Agency Publicity Marketing Banking 98

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Upload the article to your LinkedIn page. Before you share coverage, you need to get coverage. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Contently has a feature to solicit ideas from your freelance team called pitch requests.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Proactive Report

JANUARY 2, 2017

Do they have a LinkedIn account. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Check the byline/author: Invest a few moment of your time checking out the author. A quick search on the author’s name should tell you if they are legit. Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. Managing LinkedIn for executives. Much more posts on social and creating thought-leader pieces for LinkedIn.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. Blended media.

Communications 128

Communications Crisis Internal International 128

Bianchi Biz Blog

OCTOBER 5, 2020

What advice do you have for PR people who want to pitch you? I wish PR folks understood the sheer number of emails, phone calls, text messages and notes in LinkedIn and Twitter I receive on a daily basis — and that’s not even my main job. If they did, I think they would be far more mindful of who they pitch.

Transportation 92

Transportation Meeting Report Media 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. How can you stand out? Want inspiration? Salesforce. Conclusion.

How To 120

How To Media Employee Policies 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

The Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We Onclusive acquires Critical Mention. earned $13.9 per share.

Software 85

Software Pitching Internal International 85

Prakkypedia

SEPTEMBER 19, 2016

A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive. Encourage your client to bring business cards and work on their elevator pitch, if appropriate.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. You may have to search a bit to find them, but here’s a tremendous shortcut. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. Are they reputable or questionable blogs or studies? Getting this across is a key part of the job for someone using reactive PR tactics in particular.

Digital PR 83

Digital PR Data Survey Construction 83

Critical Mention

DECEMBER 20, 2019

An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incredible impact on brand exposure. Proactively pitch to journalists who cover your industry or area. Doing so will help turn earned coverage into endorsements.

How To 103

How To Brand Branding Media 103

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In the process these poor souls harmed their credibility and reputation, sometimes forever.

Web 135

Web Pitching LinkedIn Interviews 135

ImPRessions - Crenshaw Communications

MAY 23, 2017

As soon as a post is complete, make a habit of tweeting it, posting to Facebook, LinkedIn, and your other channels. This past year we turned our “thankful” post into a “roast” of PR “turkeys,” – mishandled communication opportunities, bad pitches, and so forth.

Blogging 136

Blogging Airlines Analytics LinkedIn 136