ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Infographics also offer SEO opportunities for both the news outlet and the sponsor. Data makes great thought leadership. Sometimes it’s just another way to add a new dimension to an existing storyline.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

SEPTEMBER 20, 2023

Studying how competitors navigate challenges equips you with precedents, enabling you to anticipate potential crises and develop proactive response strategies. Additionally, you can improve your inbound activities and brand presence by analyzing their SEO and PPC tactics and uncovering spaces that they may not have tapped into yet.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Communications Conversations

OCTOBER 28, 2022

According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. However, many of these companies follow the same playbook, using their corporate blogs essentially one of two ways: to share corporate news or to promote thought leadership.

Blogging 109

Blogging Corporate Survey Interviews 109

The Hoyt Organization

FEBRUARY 12, 2024

This data could come from in-depth brand studies or underreported but significant industry research. When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 101

Survey Trends Marketing Creativity 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MARCH 1, 2022

Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. Meltwater case study. Muck Rack case study. Mr. Clark hasn’t been with the company for only about 1.5

Software 126

Software Case Study Advertising Advertising 126

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Turn Your Case Studies Into Content. Yet, we are often the shoemakers with no shoes. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Get experiential.

Video 160

Video Banking Data Software 160

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Case Studies. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Content marketers often consider SEO as synonymous with content marketing without taking into consideration content promotion on social channels. Case Studies.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Instead, we’re repositioning them as a metrics-based SEO agency, building out the services offered far beyond their former link building focus.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn is an excellent case study in the art of the pivot. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JUNE 11, 2019

Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. Have a view, study or idea about gated content that’s not reflected here? Pull out all the stops. landing pages).”. What about you?

B2B 125

B2B Mobile Content Marketing SEO 125

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

They study the media. My former colleague and friend Bob Pickard of Signal Leadership Communications is my role model here. This speaks to curiosity, but it also comprises the pace of digital change, SEO, content marketing and other areas that bleed into PR. What PR People Do To Achieve Excellence. They are disciplined.

SEO 159

SEO Analysis Storytelling Training 159

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. How can we encourage potential students to study PR and comms? A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. The team also clearly have lots of fun doing this – and get great results too. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Landis PR

MAY 15, 2023

A recent PRWeek/NYU study found that PR professionals’ social and political beliefs often did not align with the general population. It’s always puzzling to hear that leadership from an organization was shocked that their communication team and/or CSR teams were wading into controversial topics.

Company 52

Company Employee Leadership Policies 52

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

AUGUST 10, 2020

As marketers, this is the time for us to give away the gift of knowledge and thought leadership. For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

Solo PR Pro

JUNE 8, 2021

During her undergraduate studies, Nicole loved learning about and retelling people’s stories, and she enjoyed strengthening her skills as a writer — both opportunities afforded to her through her academic majors. Nicole wore many hats there, managing everything from PR and social media to content development and SEO.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110