Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. Give you the thumbs up, and you’d go about writing it.

Leadership 112

Leadership Media Pitching B2B 112

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations. Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’m not here to say stop writing news releases. Media opportunities come and go fast.

Leadership 83

Leadership Print Training Radio 83

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Executive Thought Leadership. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news.

Report 85

Report Meeting Automotive Media 85

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 134

Publicity Small Business Trends Leadership 134

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. This is a great strategy to appeal to journalists who you want to write about your news. Write the headline last.

Writing 120

Writing Retail Content Marketing Groups 120

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

I had inadvertently included the wrong media story in a daily monitoring report for our client. However, reporters don’t want regurgitated marketing language – they want a short and simple description of the news you’re asking them to cover, and why it matters to them.

Internal 310

Internal International Meeting Leadership 310

PRSay

JUNE 7, 2023

With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Extreme Leadership. Bad Pitch Blog. The Grammarly Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The top qualities reporters appreciate in PR. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

PRSay

SEPTEMBER 6, 2022

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Journalism 148

Journalism Newspapers Policies Writing 148

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. A good place to meet younger decision makers and social media influencers. At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. Could it be that they’re making it hard for reporters to cover them? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

Media 159

Media Report Company Publicity 159

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Congratulations, but how is this news for reporters?

Pitching 140

Pitching Report Writing Energy 140

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Barokas

JULY 6, 2020

One way to support this is approach is by asking your investors for introductions to reporters with whom they have a relationship. This provides you with a warm intro and the opportunity to begin building relationships with members of the media. Often times, startup execs think anyone covering their space should be writing about them.

Consumer 131

Consumer Product Launch Agency Sports 131

PRSay

JANUARY 11, 2018

Reporters likely aren’t lingering over your pieces because they get set so many of them. Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”.

Guidelines 151

Guidelines Survey Google Study 151

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.”

Company 101

Company Survey Pitching Report 101

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Continued consolidation of media outlets. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 198

Writing Communications Marketing B2B 198

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If there’s nothing there, so much the better, but a good reporter will find it if there is. Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies.

Agency 136

Agency Meeting Print Course 136

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Lack of a commitment by senior leadership.”. “We’re Difficult to answer but at its core, apathy from the target audience.”.

Publicity 94

Publicity Survey Local Writing 94

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104