PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Third Door Media’s biannual MarTech Conferences used to be in-person on the East and West Coasts.

Conference 304

Conference B2B Content Marketing Case Study 304

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

MAY 15, 2024

Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. Similarly, changes in algorithms and a decrease in traffic from social media to news sites have dramatically lowered social media’s impact on sharing crisis news.

Crisis 137

Crisis Crisis Management Crisis Communications Journalism 137

Deirdre Breakenridge

FEBRUARY 26, 2019

But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.

Communications 184

Communications Skype Ethics Leadership 184

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Meet people where they are. 3 Ways to Maintain Control of Your Corporate Social Media. 9 PD session titled “ Going #Rogue: Losing Control of Your Social Media.”.

Social Media 117

Social Media Conference Media Corporate 117

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Engage with peers on professional social media platforms like LinkedIn.

Strategy 86

Strategy Brand Branding Leadership 86

Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. Internal communication often finds its way to social media, blogs, and even the media.

Internal 97

Internal International Communications Employee 97

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates. The company leadership took charge of the situation before crazy rumors could start or spread. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 123

Communications Crisis Internal International 123

Stern + Associates

AUGUST 25, 2023

Related article: Leading With Leaders: How to Amplify Executive Visibility on Social Media Observe How Prospective PR Agencies Interact with Your Team Your partner PR agency should have good rapport with your team. Also, be wary of PR agencies that promise the world at very competitive prices.

Agency 62

Agency Publicity Measurement Strategy 62

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JULY 13, 2021

social media, content, etc.). 23% said measurement / ROI. Stacey Miller , Senior Director, Communications, Auto Care Association believes part of the problem stems from “leadership not fully understanding the workflow of comms and the time and effort behind campaigns.”. 37% said cutting through the noise.

Communications 166

Communications Survey Education Leadership 166

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. Consumers like financially stable companies that treat employees well and provide vision and leadership for the future. One can aspire.).

Reputation 40

Reputation Measurement How To Financial 40

PRSay

APRIL 5, 2023

Artificial intelligence has become an omnipresent topic in boardrooms and management meetings across the country in recent months. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 86

Survey Measurement Employee Retail 86

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics. She’s busy.

Employee 40

Employee Measurement Communications Internal 40

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. 47% said “in-person company/team meetings.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Cision

MAY 9, 2016

PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Take online classes, find a mentor or read thought leadership on the subjects that challenge you.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Also, creating the strategy and implementation that truly helps the client meet their goals. What do you like most about working in the PR industry?

Employee 120

Employee Agency Meeting Strategy 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. 3) “Thought leadership can’t be outsourced. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”.

Corporate 75

Corporate Communications Survey Employee 75

PRSay

OCTOBER 18, 2021

Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Army media relations director at the Pentagon, emphasized the continuing importance of the human factor in communication during the digital age. Meet people in person.” Charles Brown, APR+M.

Public Affairs 86

Public Affairs Communications Crisis Film 86