Prohibition

OCTOBER 2, 2019

More than 610 million professionals use LinkedIn. There are 27 million active LinkedIn profiles in the UK, with 60% male and 40% female. How are professionals using LinkedIn and Twitter? According to LinkedIn itself, four out of five UK professionals are now using the platform. How can brands use LinkedIn?

Social Media 69

Social Media Corporate B2B Company 69

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

Cision

JULY 8, 2015

If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

OCTOBER 8, 2019

Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. To learn more, come to our Interactive Crisis Wargame: Can You Save Your Reputation? Get in touch with Signal AI via email , Twitter , and LinkedIn.

Crisis 87

Crisis Internal International Conference 87

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

PRSay

APRIL 2, 2021

Working with public affairs officers who (at the time) were earning their master’s degrees from San Diego State University, I conducted an experiment to measure the media effects of entertainment public relations. Follow her on LinkedIn or JMS on Twitter. Kaye Sweetser, Ph.D., Photo credit: kraft74 ].

Public Affairs 97

Public Affairs Publicity Journalism Study 97

Critical Mention

SEPTEMBER 9, 2018

His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. By monitoring trending topics in your industry, you can manage your brand’s reputation. LinkedIn Content Suggestions. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

NOVEMBER 9, 2015

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros. Its effects are cultivated, complex and cumulative.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. Which real, historical or fictional person or brand would you like to give a reputation makeover? This aspect of him is not known enough, including the fact that he continued to advocate for these reforms even after retiring from political leadership.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.

Media 100

Media Print Radio Consumer 100

Mark My Words

APRIL 11, 2023

” As we slide inexorably from the everyday chaos of political peacetime into the unbridled melee of a British general election campaign, Kier Starmer and the Labour leadership would be wise to take heed of the adage. And if reach was the only measure of success, then mission accomplished.

LinkedIn 60

LinkedIn Viral Leadership Reputation 60

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. You can find more from Brianna Carroll Boyle on LinkedIn.

Brand 107

Brand Branding Reputation Corporate 107

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Presspage

AUGUST 15, 2017

the importance of online reputation management. thought leadership. the importance of measurability. Though Facebook and Twitter have seen some decline in recent years, the vacuum has been replaced by new social media giants like Snapchat, LinkedIn, and Reddit. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. Which real, historical or fictional person or brand would you like to give a reputation makeover? I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

Energy 53

Energy Measurement Internal International 53

Cision

FEBRUARY 8, 2016

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. Have a clear purpose. Who was the second most mentioned candidate

LinkedIn 96

LinkedIn Leadership Pinterest Writing 96

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I measure my productivity and outputs in many different ways. It's like most things these days I'm in permanent beta mode, measuring and optimising as I go along. #23: No, there was no shining light moment for me.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

SEPTEMBER 18, 2014

This reality can be explained (in part) by knowing nearly half of all respondents reported their organizational senior management teams are concerned about the loss of control and its possible impact on reputation through social media. PR professionals aren’t being vigilant about program measurement and evaluation. Key takeaways.

Study 99

Study Measurement Survey Education 99

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Discusses topics in marketing weekly. 12) Neal Schaffer. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120