Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Journalism 78

Journalism Social Media Radio Fashion 78

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Local 88

Local Comparison Trends Television 88

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111

Company Media Journalism Report 111

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 76

Wireless Storytelling Radio Analysis 76

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Quality still rules the day in journalism and PR. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” She encourages everyone to have a print edition alongside Merriam Webster’s.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. percent close rate. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. That’s where Money email newsletters like Dollar Scholar come in.

Financial 46

Financial Banking Content Marketing Writing 46

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Determine the chronology of your business story before writing it. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. Then, one day I decided to change my position, my occupation just for one simple reason. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. I’ve started a very specific gratitude journal. There is no boring if you tell your story right.” All 160 episodes since July 2014. Jab Jab, right hook. I’ve started commuting more.

Writing 84

Writing Google Meeting Airlines 84

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. The Brand Advantage Journalism Podcast. 39) Donna Papacosta. Trafcom News Podcast. Listen to this podcast if you CARE about communicating! 40) Danny Ivy. Connect, Engage, Inspire. 46) Phoebe Chongchua.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. Know a PR, marketing or sales leader with compelling ideas fit for print? 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225