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Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. No company in business history has played the scarcity card in media relations with the deftness of Apple. Techniques For Effective Business Communications. Often lost in this discussion is how Jobs orchestrated Apple’s.more.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers.

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How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal?

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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

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PR Tips For Interviewing Sources to Find the Good Stuff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every journalism program in the country tackles the art of the interview. The post PR Tips For Interviewing Sources to Find the Good Stuff appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every journalism program in the country tackles the art of the interview like this one from the University.more. Techniques For Effective Business Communications. I’ve said this before and continue to believe it. It starts in college.