Doctor Spin

DECEMBER 4, 2023

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. For PR professionals, leveraging the Bandwagon Effect can be a powerful strategy to create momentum for a campaign, product, or idea. Source: Journal of Applied Social Psychology 2 Mehrabian, L. and Schmitt, K.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Buchanan PR

MARCH 28, 2023

It refers to deliberately misleading and false information that is spread through the news and online. In conjunction with the rise of fake news has been a rapid increase in the production and distribution of fake images generated by artificial intelligence (AI).

Media 78

Media Crisis Journalism Tools 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

OnePitch

SEPTEMBER 14, 2022

For reference, the WSJ Pro Venture Capital covers venture capital and the global startup ecosystem and is “a premium membership product for elite practitioners, powered by The Wall Street Journal’s peerless reporting.” Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

Pitching 67

Pitching How To Journalism Interviews 67

Doctor Spin

DECEMBER 3, 2023

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. Referral ask.

eBook 52

eBook Journalism Examples Resources 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

FEBRUARY 26, 2024

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. Referral ask.

eBook 52

eBook Journalism Course Examples 52

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. 1 Schweizer, K., Focused attention.

eBook 52

eBook Groups Biotechnology Resources 52

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Check Domain Authority or Rating Third-party metrics like Domain Authority (DA) and Domain Rating (DR) are built as a proxy for Google’s Page Rank. So, focus on the higher DA/DR opportunities where you can. You can also use a tool like Majestic’s Trust Flow.

Analysis 90

Analysis SEO Guidelines Google 90

Polaris

DECEMBER 14, 2014

You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Desikachar. 3 Dan Cristo. 4 Eden Spodek. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Oxford Reference.

Media 52

Media eBook Viral Construction 52

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken. Muck Rack has always taken a different approach to compiling media lists.

Employee 138

Employee Software Survey Tools 138

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. source: Wall Street Journal). It is permissible to have your employees post social comments about a product or service as long as you disclose that they have a relationship with the brand or the agency.

Guidelines 168

Guidelines Training Employee Social Media 168

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JULY 30, 2015

You want to introduce potential customers to your product and get them to click to your site to learn more and maybe buy. Keep it simple; if your release is about a single product, don’t link to others. One of the biggest goals you can have (if you sell products online) is your conversion rate. The right people, in fact.

Journalism 120

Journalism Analytics Creativity Pitching 120

Doctor Spin

JANUARY 5, 2024

The demographic approach is especially useful for promoting brands, products, and services via paid media (one-way) channels. It refers to how individuals are grouped based on shared characteristics—without a strong sense of belonging or identity. Source: M/C Journal 1 Marshall, P. Source: M/C Journal 1 Marshall, P.

How To 52

How To eBook Corporate Groups 52

Bianchi Biz Blog

JUNE 6, 2022

It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. How long have you been in journalism and how did you get started? I like putting weird references in my work. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 79

Meeting Media Interviews B2B 79

Cision

JANUARY 22, 2016

According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. Perhaps it’s the process of how your product is created or a recent study you just published. You know you have a lot of industry knowledge, but reporters don’t.

Media 120

Media Infographics Reputation Study 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Here, we’re referring to PR for products and services that are represented by subject-matter experts. Will the story bring new users to my product/service? Men’s Journal: “Dating Advice for Brad Pitt” SheKnows: “The Healthiest Way to Divorce Someone You Once Loved.”

Real Estate 120

Real Estate Interviews Journalism Local 120

NewsWhip

JANUARY 25, 2021

The most engaged piece that had a reference to a specific company in the headline was from Reuters , who wrote about Marriott International and the Blue Cross Blue Shield Association. If you’d like to do this kind of analysis for yourself, check out the NewsWhip product suite. Benedict Nicholson.

Company 78

Company Publicity Media Analysis 78

NewsWhip

FEBRUARY 2, 2021

While some of the articles’ headlines focused only on Budweiser passing on a Super Bowl ad, many of them did reference the fact that the brand would be funding a vaccine education campaign, some of which received tens of thousands of engagements, which is a significant level of public interest. Benedict Nicholson.

Publicity 60

Publicity Media Advertising Advertising 60

Presspage

FEBRUARY 10, 2020

You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. Journalism faces enough challenges as it is – all you want is an engaging story for their audience. Isn’t this more time-consuming? But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

JUNE 14, 2022

Before Wirecutter, Ben was the editor-in-chief of TheWeek.com, a senior editor at Talking Points Memo, and a professor at Columbia Journalism School. During the episode, Ben talks about his process for reviewing and vetting pitches, the quality and standards the Wirecutter team follows, how they approach product reviews, and more.

Pitching 68

Pitching Report Video Data 68

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency.

Writing 144

Writing Study Viral Consumer 144

Cision

SEPTEMBER 28, 2015

Another way that brands leverage multiple influencers is through ambassador programs, where they share exclusive information and products with a group of influential fans in order to create awareness and goodwill for the product. Tile App received praises for multiple posts on productivity. References: 1 Soat, Molly.

Marketing 120

Marketing Groups Journalism Social Media 120

Mindful Marketing

OCTOBER 10, 2021

Likewise, the company’s recent decision to pause its work on an Instagram product for children under age 13 seems to reflect some sense of mea culpa. developing new products). That said, many people have experienced firsthand Facebook feeds strewn with angry and polarizing posts.

Facebook 79

Facebook Social Media Government Employee 79

Landis PR

JANUARY 18, 2023

ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. There is no personalization or anecdotes in the final product. Memory requirements: Once trained, ChatGPT and other large language models have a high memory footprint, which can be an issue when deploying the model in a production setting.

Education 52

Education Training Technology Journalism 52

ImPRessions - Crenshaw Communications

MAY 31, 2016

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. Here are the top tropes about PR people that I’d be happy to never hear again.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PRSay

MAY 23, 2017

” Froke said writers need to clarify that “they” refers to only one person. Colleen Newvine, product manager, said the singular “they” isn’t required, but is allowed. Right: They raised their hands. See ‘every one, everyone’ for the pronoun that takes singular verbs and pronouns.”

Print 125

Print Report Writing Course 125