Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. Q: One mistake PR professionals make is bombarding reporters with press releases.

Pitching 120

Pitching Policies Ethics Mobile 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 79

Meeting Automotive Media Newspapers 79

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The value of earned media lies in independent editorial published at scale. It’s a form of third party endorsement shared with the audience of a publication.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I drove it through forests, swamps, sand dunes, mountains and just about any type of terrain you can imagine. Wilson award for business journalism. My other proud moment was a commentary I wrote about a driver who was involved in a very serious crash.

Meeting 87

Meeting Media Chemicals Radio 87

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Reconsider your target. Tighten your language.

Resources 120

Resources Journalism Print Pitching 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? My pathway was very typical. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Press releases have always essentially been a “paid placement.” Traditional press release distribution. Million and Eyes the U.S. And neither can vendors.

Software 126

Software Case Study Advertising Advertising 126

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? On Wednesday, February 24, four major Washington Post editors – Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar – came together at the National Press Club to discuss the current state of the media and communicators’ role in it.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 98

Survey Industry Leadership Study 98

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR Fuel

JULY 24, 2018

How many times have you clicked the “About” page on a website, only to read the few short paragraphs there and then promptly forget them? Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Pitching 40

Pitching Media Small Business Writing 40

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching.

Pitching 82

Pitching Print Journalism Local 82

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, here are some of my top tips for working with business press. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be clear about what problem you are trying to solve. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. There’s always someone willing to do it for less than you make, because they just want to be around the athletes or get press passes to games,” he says. “I Jeff, however, had different ideas.

Meeting 131

Meeting Radio Sports Telecommunications 131

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. While he does think everyone should be thinking about how to create content in multiple ways, he mostly sticks to the written word. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Cision

APRIL 5, 2017

Chris Lynch: Brian, let’s talk about the concept of fake news. B2B2C can safely oppose the President but companies need to think about the positioning of symbols because they carry more emotional weight and look at the past which is a prologue to the future. When was the last time you saw an automobile ad about the facts?

Report 225

Report Media Advertising Advertising 225

MaccaPR

JULY 8, 2015

really care about - the monthly. Paul Pioneer Press , the weekly. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Oh yeah, and he handled press for some Governor who was nicknamed “The Body.” Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. Of the recent interviews, I’ve facilitated over the last few years, the majority of them begin with a broad question such as “tell me about the deal?” or “tell me about the new product?” 1) Take a few minutes to get focused. .

Interviews 61

Interviews B2B Media Report 61

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We Can you tell me about that? Beyond its average weekly readership of 1.34 Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 4) Getting Back on the Press’ Good Side PRWeek ”If you make a mistake, be honest” reads a bit basic.

Trade Shows 40

Trade Shows Pitching Local Web 40

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. According to Search Engine Journal, SEO leads have a 14.6 Have you heard about it?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. They may be right about their audiences and what products do, and even about what they’ve seen has worked in the past. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

DECEMBER 11, 2013

Business Standard sold its motoring magazine to Delhi Press. It is rightly said that PR and journalism are interdependent. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Learn more about Ancita via her About.me page. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. . • Let''s all learn from print''s fall from grace.

Journalism 41

Journalism Real Estate Print Newspapers 41

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. First, Writing Skills. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Exchange rates at the time indicate the offer was worth about $120 million (US). Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight.

Content Marketing 111

Content Marketing Marketing Media SEO 111