Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. That’s according to the 12 th annual State of the Media Report by Cision , which surveyed 2,700 journalists in 15 countries. The Wall Street Journal 80%. click image for higher resolution).

Study 172

Study Communications Survey Pitching 172

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. wrote in The Atlantic that the robot writes better than most students today. Daniel Herman, a high school English teacher in Berkeley, Calif.,

Government 150

Government Technology Journalism Writing 150

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Op-Eds remain the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

SEPTEMBER 6, 2022

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Journalism 148

Journalism Newspapers Policies Writing 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JULY 10, 2023

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

FEBRUARY 16, 2021

after the last election season to supplement the report. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 143

Government Survey Ethics Media 143

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Some experts have previously reported on employers’ dissatisfaction with the business literacy skills of beginning PR practitioners (DiStaso et al., Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 79

Meeting Automotive Media Newspapers 79

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. The corporate leadership opportunity right now is big. awards, analyst reports) AI startups can inch out ahead of competitors not yet embarking on PR.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? What hasn’t changed in PR?

Leadership 159

Leadership Conference Local Internal 159

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 130

Film Marketing Sports Hotels 130

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Crunchbase reports Critical Mention has raised $9.3

Software 85

Software Pitching Internal International 85

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 148

Publicity Newspapers Journalism Energy 148

Deirdre Breakenridge

JULY 22, 2019

In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. Use a writing style that’s personal or journal-style writing. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Like every reporter, I’m a sincerely curious person. Reporter for Automotive News.

Meeting 83

Meeting Automotive Media Transportation 83

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! Nothing is out of your reach, but you need strategy, drive and commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

JANUARY 24, 2022

It’s absolutely essential and why both our publications support the work organizations like the National Safety Council, PAVE, AAA, Consumer Reports, and the SAE are doing with the “Clearing the Confusion” campaign. How long have you been in journalism and how did you get started?

Meeting 79

Meeting Automotive Media Technology 79

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I then became an editor of the school newspaper, and later, a reporter in college. My first job was a news editor, where I decided to write health features. These types should not lead.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

APRIL 19, 2017

Here are five types of pitches reporters don’t want to receive: 1. Congratulations, but how is this news for reporters? Reporters know you think your new product or service is the best thing since sliced bread, but that doesn’t make them care about your pitch over the bountiful supply of others clogging their inboxes.

Pitching 140

Pitching Report Writing Energy 140

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

APRIL 5, 2017

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures?

Video 139

Video Film Instagram Leadership 139