Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Another client narrowly survived a terrorist bombing while traveling for vacation.

Pitching 140

Pitching B2B Infographics Study 140

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. The early 2000s saw the addition of social media features.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Interviews. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Media release.

Reputation 120

Reputation Brand Branding Product Launch 120

Contently - Strategy

JULY 31, 2019

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. ” You technically interview people at your company and write Q&As. .” Why? Journalistic.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by this medium.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case studies provide social proof and build credibility.

B2C 52

B2C Case Study B2B Content Marketing 52