ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. politics and history. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Yet the business of public relations is thriving. The public values journalism, and people are moving to media channels they trust. PR drives SEO. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it? When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. But as we saw in Cannes this year when ad agencies again won most of the PR Lions, public relations isn’t the only discipline that has recognised the power of earned. Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

MaccaPR

AUGUST 10, 2020

For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. For information on B2B public relations with Maccabee, visit www.maccabee.com. .

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR drives SEO. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Stern + Associates

FEBRUARY 28, 2024

It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. That editor will be swamped – too busy to even conduct interviews, in many cases. But what makes contributed content – as in byline articles, guest blog posts, etc. even more valuable is the ability to shape the message.

How To 98

How To SEO Strategy Social Media 98

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

Cision

JUNE 7, 2017

She dominated SEO (search engine optimization) on the word “Christina.” I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. Being featured on national television and in prominent publications has exposed my business to millions of potential customers.

Google 319

Google Reputation How To Television 319

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Research the publications, websites, or retailers that align with the target audience and submit the product information early.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. But as we saw in Cannes this year when ad agencies again won most of the PR Lions, public relations isn’t the only discipline that has recognised the power of earned. Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

5W PR

MARCH 18, 2023

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Online publications. Conversion points.

B2B 174

B2B Company Marketing SEO 174

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Given below are some marketing strategies for podcasts.

Marketing 88

Marketing SEO Interviews Creativity 88

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 89

Software Pitching Measurement Enterprise 89

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Although I work in public relations – I know the lines of marketing are very blurred, so I also like to try and write about other subjects that interest me.

Interviews 35

Interviews Writing Blogging Social Media 35

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. The first interview was with Arik C.

Interviews 28

Interviews B2B Blogging Real Estate 28

Victorious PR

NOVEMBER 7, 2023

That’s because they don’t have the right tools to shape their public narrative. It’s about sharing the most compelling version of your journey with the public, so that it leaves a lasting impression and gets others to disseminate who you are and what you have to offer. Great PR is not just about telling your story.

SEO 52

SEO Web Conference Real Estate 52

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

NOVEMBER 9, 2020

And if your company operates in the B2B space, the trade media that covers your sector may have thousands of readers / viewers who depend on their publication for the information they need to do their jobs. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR is just about top-of-funnel awareness.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. This will show the value of a public relations campaign.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

Automotive 65

Automotive Technology SEO Engineering 65

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. Most of the people I speak with will have an interest in digital, online or modern public relations strategy. My first interview is with Arik C.

Interviews 28

Interviews SEO Blogging Writing 28

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Kiki uploads the final video to YouTube and schedules it for publication. Kiki sends this to a transcription service.

Video 153

Video B2B Film Marketing 153

Cision

SEPTEMBER 16, 2015

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement.

SEO 120

SEO Web Writing Tools 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. If all else fails, at least you’ll have a great case history. Don’t buy the hype, and don’t spread it.

Agency 220

Agency Retail Reputation Course 220

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100