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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105
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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. You can see an example of my recent work on a similar post in [Publication]. I look forward to hearing from you soon.

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The Well Written Press Release #6: Include Multimedia

ISEBOX

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. The takeaway there is that images matter.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

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Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.