What is Brand Journalism?


What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. The post AirPR Interview Series: Jon Gelberg, Inc.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Let''s all learn from print''s fall from grace.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s not just a matter of getting a version and printing it.

Has the Digital Age Affected the Impartiality of the Press?


According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Want to see how journalism is changing? Featured Trends journalism media relations public relations Publicity

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? PR influence marketing journalism Off Script

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We Interviews Media Relations

How to get broadcast coverage for your organization

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. If you do send an email, keep it brief and explain who is available for interview, their expertise and location. Once you have secured an interview, stay in touch with the producer.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career.

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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The digital storyteller to watch in 2017

The Stalwart Blog

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. Marketing Leader Interviews Boston PR firm fama PR marketing leader PR agency PR insights Tech PRBy Seedepth.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

A recent Nieman Labs interview with the Times ’ CEO Mark Thompson and former CRO turned EVP and COO Meredith Kopit Levien revealed some of the strategies that propel the paper’s success. In the Nieman Labs interview, Thompson stated that transformation occurs at the Times every 18 months.

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The Future of Marketing: Sara Castellanos

Shift Communications

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston.

Why journalists want a time-sensitive pitch

PR Daily

Though the writer is fully ready to get going, they are stuck waiting for an interview. However, the source I was scheduled to interview continuously delayed their responses until Friday afternoon, about one hour before my deadline.

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. For the second year in a row access to resources is one of the biggest challenges in journalism. Print accounted for 43.8%

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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Especially if it’s about getting print coverage in Bloomberg.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Translating is a tricky business.

From May to Balding: lose yourself

Mark My Words

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Whatever the truth the case illustrates a perception of what showbiz journalism has become.

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How to successfully pitch podcasts

PR Daily

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Many podcasts combine the audio interview with text, so your audience can consume your messages in both print and audio form.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Publishers are maximizing this intimacy by using quotes directly from interview subjects, which helps establish an emotional connection. We’ve also seen publishers such as Teen Vogue create in-depth, behind-the-scenes Stories of print pieces.

What journalists need from PR pitches


Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Behind the Headlines With Sharon Ward Keeble


In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism?

9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications.

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation


How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

2020 Planning: Questions to Ask to Create a Stellar Media Strategy


Digital and interactive media have largely displaced print. If you have a CEO who can slam dunk every interview, good for you. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?

Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Newspaper brands continue to suffer as readers shift from print to digital.

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Next steps for tackling fake news ? impact, industry response and options for policy

Mark My Words

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. And that was a word of warning from Aldous Huxley in a Mike Wallace interview, and if you haven’t seen a Mike Wallace interviews they’re all on the net now watch them, in 1958.

Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. Despite the ego-boost it provided the interviewed executive and the PR team, it often didn’t drive business results.

Behind the Headlines with Verónica González


In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.

Is it always a mistake to repeat inaccurate information?

PR Daily

Three years ago, I published a post called “ Seven things to do when reporters get it wrong ,” in which I offered the following advice: In print journalism, you almost always have forums available to you for a response, such as a letter to the editor or op-ed.

It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

How and why PR pros should set up an editorial calendar

PR Daily

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled—or axed altogether. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

Behind the Headlines With Adriana Stan


In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.