Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Prepare your spokesperson for virtual interviews. So marketers, be sure to rehearse interviews with your spokesperson so that they can recover mid-conversation if needed.

Interviews 71

Interviews Skype Radio Pitching 71

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

FEBRUARY 20, 2018

How you present yourself to the world tells a story. Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use. Did you write a great press release at a previous internship?

Social Media 177

Social Media LinkedIn Brand Branding 177

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 119

Survey B2B Marketing Interviews 119

Maxim Behar

JULY 5, 2023

To be able to present the cuisine and through it tell interesting things about Seychelles, I have been working for Seychelles for 20 years. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different. To my great surprise, the show had such a strong response.

Radio 52

Radio Hotels Course Social Media 52

PRSay

OCTOBER 25, 2023

After her General Session presentation on Oct. Norris talked with PRSA’s editorial team about the elements of an engaging story, the art of interviewing and the future of podcasting. As an interviewer, how do you manage those conversations? And then an interview is a little bit like a great dinner party.

Interviews 137

Interviews Video Storytelling Measurement 137

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. Presentation Blogger.

Blogging 159

Blogging Pitching Fashion Sports 159

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. Social media is first and foremost, social. This was one reason I wanted to write my book on Amazon.

Social Media 40

Social Media Media Education Community 40

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. The missed deadline. .

Media Training 249

Media Training Policies Agency Interviews 249

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly. Well, YEAH!

Study 111

Study Journalism Interviews Conference 111

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. The post Does a Social Media Campaign = A PR Campaign?

Social Media 49

Social Media Newspapers Media Pitching 49

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. About Growing Social Now. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Encourage social sharing. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. We want to present people with the best information. Do you also manage social media for the park?

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Better Writing Blogs. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ethical Voices

JANUARY 30, 2023

When I was brought up in journalism, you would do your best to tell both sides and not necessarily present any kind of bias. When you’re raising the difficult ethical question, what’s your recommendations for presenting it in a way that can make the clients more receptive and make your messages more compelling to them?

Ethics 89

Ethics Journalism Radio Television 89

Bad Pitch Blog

DECEMBER 17, 2010

Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job.

Pitching 61

Pitching Interviews Blogging Google 61

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Quantifiable objectives headlined every case study we wrote.

Case Study 140

Case Study Study Video Writing 140

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. The earnings release presented an “adjusted EBITDA margin of 8.6% Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Be Careful with Social Media.

Case Study 54

Case Study Interviews Study Social Media 54

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How has social media transformed PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Browse the blog/media outlet and make sure that what you’re pitching would interest them somehow and that they did not just publish something similar. Write for your own blog or company’s blog.). Don’t have any? Again, avoid sharing every detail and keep it punchy. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Be Careful with Social Media.

Case Study 48

Case Study Interviews Study Social Media 48

Melissa Agnes

JUNE 19, 2014

I sent these questions off to Captain Hsiung and Shino, and they were kind enough to write up some detailed answers for me to share with all of you. Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? Interviews' Note from the editor.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Prohibition

JANUARY 30, 2019

However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Prohibition

JANUARY 30, 2019

However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 48

Pitching Media Film Enterprise 48