Interviews, Marketing, Media Training and Publicity

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews

Interviews Media Media Training Meeting

5 Great Results to Expect After Media Training

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training

Media Training Training Media Interviews

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training

Media Training Training Media Interviews

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews

Interviews Media Television Media Training

Tips for Media Interviews

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! Don’t try to be someone you’re not.

Interviews

Interviews Television Media Radio

How to Give a Great Media Interview

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!

Interviews

Interviews How To Media Television

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency

Agency Publicity Media Training Training

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Subscribe HERE.

Tools

Tools How To Publicity Interviews

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising

Advertising Advertising Publicity YouTube

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

Social Audio Platforms Public Relations

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Anyone can get publicity! audio social media platforms.

Publicity

Publicity YouTube Video Groups

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?

Publicity

Publicity Video Pitching System

PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market.

Pitching

Pitching Financial Media Training Training

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity

Publicity Pitching System Small Business

How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype

Skype Interviews Facebook How To

Scary Similarities Between Halloween And PR

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. Similarly, we hold each other up in public relations. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. They can both be scary as well as fun. Here’s what I mean. Planning is the key to both.

Creativity

Creativity Groups Retail Media Training

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

YouTube

YouTube Video Industry How To

How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. After the previous year of uncertainty, investors have rapidly emerged ready to make exciting business moves.

Agency

Agency Financial Media Training Training

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Lack of preparation for a media interview.

Skype

Skype Interviews Crisis Communications Crisis

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. land media attention.

Television

Television Print Interviews YouTube

Journalists

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. Do your homework on the journalist and the outlet.

Television

Television Pitching Interviews Radio

What Can You Do to Land a TV Pitch?

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Anyone can get publicity! We do amazing interviews with them. PR FOR ANYONE.

Pitching

Pitching Television Interviews Video

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations

Media Relations Agency Media Training Training

Media Storytelling

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Anyone can get publicity! PR FOR ANYONE. The system works!

Storytelling

Storytelling Media Video YouTube

Virtual Background

PR for Anyone

DECEMBER 1, 2021

For a refresher on your brand, watch this video on How to Get Publicity with Branding. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR.

Interviews

Interviews Video Film Industry

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet.

Pitching

Pitching Media YouTube Interviews

Mindset and Media

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Media

Media Pitching Television Interviews

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Media

Media YouTube Video Interviews

Generative AI – know when to stay out of the conversation

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. But when something like ChatGPT comes along and sweeps every journalist, publication and broadcast house off their feet for months on end, confidence in remaining quiet can wane. Don’t rush a POV Joining conversations is a key part of PR.

Case Study

Case Study Media Training Reputation Training

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. ” Newsjacking.

Trends

Trends Television Exercises Pitching

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But we in public relations do.

Company

Company Interviews Reputation Privacy

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Anyone can get publicity! So, that is this week’s Free Publicity Friday, PR Tip.

Twitter

Twitter Pitching Financial Video

PR Myths

PR for Anyone

MAY 18, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” PR FOR ANYONE. The system works!

YouTube

YouTube Video How To Pitching

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I have interviewed so many journalists. PR FOR ANYONE.

Pitching

Pitching Television Media Interviews

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

How To

How To Pitching YouTube Advertising

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training

Media Training Training Interviews Media

How Not To Apologize

ImPRessions - Crenshaw Communications

JULY 25, 2018

” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. Fortunately the only person I truly harmed was myself.”

Media Training

Media Training Agency Reputation Instagram

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. And then adding in being concise and valuable in your newsworthy story idea, you are that much closer to getting the yes and landing in the media! Anyone can get publicity!

Pitching

Pitching Media YouTube Video

Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare

Healthcare Marketing Conference Training

Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.

B2B

B2B B2C Product Launch Creativity

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. Anyone can get publicity! And I will see you in the media.

Pitching

Pitching System Google Local

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Pitching

Pitching Video YouTube Viral

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership

Leadership Content Marketing Healthcare Google

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. The system works!

Media

Media Nonprofit Pitching Television

7 PR Tips For Nailing A Media Interview

5 Great Results to Expect After Media Training

Trending Sources

PR Tips For Successful Media Training

8 Media Interview Mistakes To Avoid

Tips for Media Interviews

How to Give a Great Media Interview

Beyond Publicity: What Your PR Agency Can Do

How to Use Public Relations as a Lead Generating Tool

Advertising vs Publicity

Why Publicity?

Social Audio Platforms Public Relations

Public Relations Skills

PR Tips For Announcing A SPAC Transaction

What Skills Make the Best Public Relations Specialist?

How to Conduct Skype and Facebook Live Interviews with the Media

Scary Similarities Between Halloween And PR

Go from Established to Known

How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

5 PR Mistakes And What To Learn From Them

PR Myth #3 – PR Generates Sales

Journalists

What Can You Do to Land a TV Pitch?

6 Things Your PR Agency Can Do Beyond Media Relations

Media Storytelling

Virtual Background

Pitching Multiple Media Outlets

Mindset and Media

What to do with Media Appearances

Generative AI – know when to stay out of the conversation

TikTok Trends

7 Signs Your Company Is Ready To Step Up Its PR

Pitch Around Elon Musk and Twitter

PR Myths

Getting the Yes When Pitching the Media

How to Get in Magazines

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

How Not To Apologize

Three Steps to a Killer Media Pitch

Perfecting Healthcare Marketing PR for ISHMPR

Shooting Down Misconceptions About B2B PR

Land Stories

Pitching News Today

The 6-Step Guide to Creating a Thought Leadership Content Program

Positioning Yourself as a Media Expert

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