PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority.

Advertising 130

Advertising Advertising Publicity YouTube 130

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I never started writing to be an influencer, to generate SEO or to get a better job. News in 2017 is hyper local.

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews SEO Blogging Writing 28

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?

Media Relations 136

Media Relations Publicity Media Blogging 136

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Landis PR

SEPTEMBER 27, 2021

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI. Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands.

Agency 105

Agency Travel SEO Nonprofit 105

PR Fuel

DECEMBER 10, 2020

They may also be interested in local business success stories. If you’re pitching to local media, then think about the local angle. A national newspaper editor may not be interested in your local business success story, but your hometown business editor might eat it up. Did you team up with a local charity?

Media 52

Media Local Newspapers Pitching 52

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I think it’s somewhat common, especially now that we don’t look for SEO results any longer. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. I think it’s somewhat common, especially now that we don’t look for SEO results any longer. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What elements or characteristics do you look for in a story?

Meeting 82

Meeting Automotive Media Transportation 82

PR in High Definition

OCTOBER 30, 2023

People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. In this pre-social media age, newspapers ruled the roost. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Local 62

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. For this reason, it’s worth researching some high-quality keywords that are relevant to your story to enhance the SEO boost. Body of Answers.

Small Business 85

Small Business Writing Engineering Infographics 85

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. For instance – no one can make selections or interviews without unconscious bias training. I’d make four points: Decide that you want to diversify your team (this can take seconds or years). Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. Want to be interviewed for the Off Script series? 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. A national TV interview can be worth its weight in gold. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself.

Google 119

Google Data Government Social Media 119

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Interviews Inbound Marketing E-Book' based Deluxe Corp.? One of my main goals as a marketer for Deluxe Corp.

Marketing 91

Marketing Small Business Internal International 91

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I’ve known Mercy so long now, I don’t even remember how we met.

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. One of our clients, Joy Mbanugo, is still getting hits and emails for being in Marketwatch!

Publicity 52

Publicity Video Pitching Google 52

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. Closing, Your Name].

Publicity 63

Publicity Small Business Advertising Advertising 63

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

NOVEMBER 20, 2014

Bonus points if you can code a little and know what SEO is. Reach out to your connections through LinkedIn to get informational interviews (less formal interviews where you get to meet potential employers and see what their organization is all about). The same can be said for solid graphic design skills. I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

DECEMBER 13, 2010

It seems some of our local media can’t even do that. This is the one time of year we’re supposed to be a little more gracious, generous and forgiving… though, frankly, there’s absolutely no reason for any of that to disappear once the holidays are over.

Media 89

Media Facebook Twitter Film 89

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Who would you describe as a PR hero or villain?

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. The question is not ‘are we walking the walk?’ ’ but ‘why?’

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

FEBRUARY 8, 2011

I use lists the help me filter through content that I seem most interested in at the moment Im using twitter, be that chatting with locals, like professionals or simply reading content from people who make me laugh, think. I have viewed some lists for a client of Tweeters to see who are the local industry players instead of having to Google.

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

DECEMBER 6, 2010

Time was, IABC ruled my life (especially this year, since I was president of the local chapter). Thats why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. Engagement" is overrated. but "why?".

Facebook 84

Facebook Twitter Social Media Blogging 84