Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 102

Meeting Media Journalism Interviews 102

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden.

Trends 127

Trends Pitching Twitter Nonprofit 127

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark. Here are some strong points to support your conversation: There’s ample airtime.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

FEBRUARY 28, 2023

It takes time to build authority and recognition for your brand or founder and find your pitching groove. They want everything but the kitchen sink in their pitches and press releases. If your PR person edits a pitch or press release to make it shorter, there may a good reason for that. They don’t give PR enough time.

Company 115

Company Publicity Leadership Pitching 115

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. What advice do you have for PR people who want to pitch you? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 90

Agency Energy Crisis Management Industry 90

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. Keep Your Pitch Clear and Straight to the Point.

How To 105

How To Media Pitching Report 105

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? It originally appeared on Tara McDonagh's LinkedIn.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. Finish this sentence: If I am not reporting, I am… keeping up with paperwork (barely), reading the news, sifting through the dreck on LinkedIn and Twitter in search of the rare nuggets of useful information. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Here are three of their pitching tips to help you clinch that coveted media coverage. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." That kind of PR pitching reveals a shot-gun approach. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. You can follow Mary on LinkedIn and Twitter.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

OCTOBER 23, 2023

What advice do you have for PR people that want to pitch you? Connect with me on LinkedIn —that’s where I mostly live. The post Meet the Media: Madeleine Winer, Editor of AftermarketNews appeared first on Bianchi PR. Finish this sentence: If I am not reporting, I am … Working on house projects. I’m also on X at @MadeleineWiner.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

MARCH 7, 2022

What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? If you can’t help me answer these questions, likely your pitch is not for me. LinkedIn: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I got my start in journalism when I pitched a story about a cutting tool innovation. What advice do you have for PR people that want to pitch you? Take a little time to understand the publication’s audience before pitching.

Technology 56

Technology Meeting Automotive Media 56

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Prepare before you pitch. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 135

Web Pitching LinkedIn Interviews 135

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. You can follow John on Twitter and LinkedIn.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. AutoVision News.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

NOVEMBER 14, 2022

What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Y ou can follow Bob on social media on Twitter & LinkedIn. Dodge Charger Daytona SRT Concept: Electric Muscle.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

OCTOBER 5, 2020

What advice do you have for PR people who want to pitch you? I wish PR folks understood the sheer number of emails, phone calls, text messages and notes in LinkedIn and Twitter I receive on a daily basis — and that’s not even my main job. If they did, I think they would be far more mindful of who they pitch.

Transportation 91

Transportation Meeting Report Media 91