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Discovered by Porsche: the Art of Storytelling

Presspage

In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences. Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing.

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Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. What’s on the mind of PR professionals these days? Props to PRSA for a stellar conference.

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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Navy and Department of Defense, the university-affiliated research center located between Washington, D.C. Melton works in the center’s Air and Missile Defense sector. “I

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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Engage in active listening.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Let me tell you about one such story. Find your story.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Plan for two full days of sessions, speakers, and networking.