Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. The top qualities reporters appreciate in PR. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. More internal comms.

Communications 126

Communications Crisis Internal International 126

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

FEBRUARY 16, 2021

after the last election season to supplement the report. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. 59% suggested “journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations”; and.

Government 143

Government Survey Ethics Media 143

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. But as CBS News reported in May 2022, Hard Rock Cafe and Sbarro were among more than two dozen U.S. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Crunchbase reports Critical Mention has raised $9.3 As I write this post, the current asking price on OpenSea is $36,099.60. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Kevin Murray and Jon White reported the lack of high calibre practitioners as a limiting factor of the role of public relations practice within organisations. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

APRIL 26, 2021

Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend.

Education 217

Education Employee Training Community 217

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

PRSay

APRIL 21, 2022

In a directly practical sense, as communications professionals, we serve the best interests of our clients and organizations, and it’s crucial that we are familiar with the subjects and areas relevant to those interests, so that we can speak and write intelligently about them.

Education 152

Education Technology Writing Report 152

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Hackman’s character, fearful of leaving the U.S.

Tools 170

Tools Government Crisis Public Affairs 170

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 16, 2021

According to this report : “Optimism hit 66.3 (out value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). The full report exceeds 80 pages in length. As I write this, the Burger King initiative in support of International Women’s Day , is still fresh in the news.

Survey 154

Survey Marketing B2B Comparison 154

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Write a press release. Is there a topic you wish the reporter had delved a little deeper? Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Writing killer landing page copy. But remember, the data you get from review mining might be skewed since only the happiest and the most upset buyers write reviews. Internal Resources.

B2B 137

B2B Company Survey Enterprise 137

PRSay

NOVEMBER 13, 2022

Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. Kay spent most of her thoughtful and entertaining 40-minute talk on confidence instead of reporting for the BBC, where she just covered the midterm elections. (“I It doesn’t work to try and be like, women.

Instagram 127

Instagram Interviews Report Internal 127

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 198

Writing Communications Marketing B2B 198

Reputation Us

DECEMBER 2, 2021

Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. In the event of a reputational crisis, debating these questions in advance and writing them into a crisis management plan could mean the difference between a company’s success or its failure.

Reputation 88

Reputation Crisis Government Corporate 88

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Kevin Murray and Jon White reported the lack of high calibre practitioners as a limiting factor of the role of public relations practice within organisations. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Like every reporter, I’m a sincerely curious person. Reporter for Automotive News.

Meeting 83

Meeting Automotive Media Transportation 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If there’s nothing there, so much the better, but a good reporter will find it if there is. Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies.

Agency 136

Agency Meeting Print Course 136