Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise.

Writing 100

Writing How To Print Corporate 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 88

SEO How To Mobile Engineering 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 152

Software How To SEO System 152

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Again, using the Endicia search phrase “FedEx vs. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No.

SEO 60

SEO Tools Comparison Google 60

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. The only outgoing link from the page was to an internal page. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. A lot of SEO boils down to the user experience.

SEO 40

SEO Blogging Web Writing 40

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Because our society revolves around the NFL, the media has been quick to write about the microsite with the requisite backlink as a traffic source. Virtually no internal linking. It’s a little like constructing a street, but not paving it.

SEO 60

SEO Real Estate Google Content Marketing 60

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. See it here.”.

Software 85

Software Internal International Pitching 85

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Choosing to maintain your online reputation yourself.

Brand 234

Brand Branding Reputation Crisis 234

Inbound PR

AUGUST 5, 2019

This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. As I didn't study PR, a blog was the best way to develop writing skills that are so crucial for PR. But authors like Brian Solis and David Meerman Scott helped me make my choice.

Blogging 56

Blogging SEO Writing Internal 56

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

JULY 26, 2020

And writing a press release is a fine art. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. When media use your media release to write and publish stories, they will usually include a link to your website. Promote Your Next Event.

SEO 52

SEO Writing Local Product Launch 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Check out our services.].

Company 150

Company Tools Technology Software 150

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. I nstead, wait for a reporter to write you back. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Is Your “Cold” More Than Just a Virus? Following up is For Amateurs.

How To 279

How To Media Pitching Creativity 279

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. How can all of this be measured and analyzed? SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Buzzstream

JANUARY 15, 2024

The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts. For example: 5 Tips From Our Study to Write More Effective Digital PR Subject Lines 1. Streamlined Outreach & Email Personalisation BuzzStream’s outreach functionality is second to none.

Case Study 83

Case Study Digital PR Study Tools 83

5W PR

NOVEMBER 9, 2017

Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance. Entering into a long-term collaboration has important benefits – content creation, brand awareness, and SEO key word relevance.

Marketing 95

Marketing SEO Creativity YouTube 95

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Circulate internally. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

The Hoffman Agency

JULY 21, 2022

By Jayla Curtis, Intern. Running social media pages, tracking metrics and SEO are big interests of mine. I also want to learn the ins and outs of traditional PR, such as creating media lists and writing press releases. Working in tech PR was more of a happy accident than an intentional lifelong dream.

SEO 36

SEO Storytelling Internal International 36

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 101

Engineering Writing Mobile SEO 101

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. There’s a learning and development theme to my letter this week. ??

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. For example, I’ve found SEO to be a process, not an event. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62