The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 152

Software How To SEO System 152

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Newsfile

FEBRUARY 28, 2024

It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Cision releases internal DE&I report. Pitching on Fridays. “We earned $13.9

Software 85

Software Internal International Pitching 85

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. SEO can be improved through PR. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Be an internal champion. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. A professional agency team will understand.

Agency 223

Agency How To Construction Advertising 223

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

5W PR

NOVEMBER 27, 2018

Take advantage of opportunities to connect, internally and externally, to build brand loyalty. But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. And you have some.

Brand 107

Brand Branding Engineering SEO 107

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Press Releases Can Help a Brand’s SEO. Reporters Still Want to be Pitched. Let’s take the press release as an example. Wire Services Are Expensive.

SEO 68

SEO Pitching Corporate Tools 68

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Check out our services.].

Company 150

Company Tools Technology Software 150

Buzzstream

JANUARY 15, 2024

Journalists receive literally thousands of emails per day, and the outreach email means nothing if the person receiving it never opens the message to read your pitch. However, just sending a well crafted outreach email is no longer enough. Streamlined Outreach & Email Personalisation BuzzStream’s outreach functionality is second to none.

Case Study 83

Case Study Digital PR Study Tools 83

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. This may sound like a tall order to fill. I promise you can do it. Do it well. And have some significant results.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

APRIL 8, 2018

This gets it out to major publications and can also help maximize the SEO benefits. Pitch it to media. If you want to ensure journalists see the press release, you’ll need to pitch it to them directly. Share it internally. Be sure to share it with the internal team, too. Send it via email with a cover note.

Media 67

Media Internal International Pitching 67

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. It blew my mind to watch it come through with one person! RW: How many hats we really do wear.

Media Relations 68

Media Relations Media Insurance Insurance 68

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

DECEMBER 14, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch.

How To 68

How To Media Pitching Creativity 68

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration. Engagement metrics – what content made the most impact?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. How we pitch different audiences with BuzzStream. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Resources 48

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Communications Conversations

DECEMBER 13, 2019

Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) I also covered for Ryan when he went on vacation.

Blogging 78

Blogging Agency Community Local 78

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We want our stuff to be SEO friendly without looking like it was written by a robot. In February, I landed a job as the Head Writer at The Greensheet. I loved it.

Writing 88

Writing Google Pitching Small Business 88