Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. It blew my mind to watch it come through with one person! RW: How many hats we really do wear.

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. PR is thriving, but what about “public relations” — as a name? .” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. SEO can be improved through PR. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Step 4: Amplify Your Content with Media Relations. This may sound like a tall order to fill. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them.

Writing 98

Writing How To Print Corporate 98

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

How To 68

How To Media Pitching Creativity 68

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

DECEMBER 13, 2019

Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations. I contributed because the Minnesota Public Relations Blog from the start was an online hub for the Minnesota public relations community.

Blogging 78

Blogging Agency Community Local 78

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). The venerable email pitch. “92% State of Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. International-based all-in-one PR software providers. Products: media database, email distribution, media monitoring & reporting, online newsroom. one pitch”) to more of an outreach tool.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Journalistics

JUNE 18, 2012

You can share insights into internal decisions guiding the development of new products, or share success stories your current customers want to share. You’ll know which outlets wrote about your news and linked back (great for SEO), but also be able to report to management (or your client) about the success of various news announcements.

Blogging 52

Blogging Writing Engineering Video 52

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. Website traffic and referrals.

Measurement 182

Measurement Agency Advertising Advertising 182

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Internal comms a top priority. Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. Muck Rack helps to connect pitches to coverage. fewer pitches in Q1 2022. That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

AUGUST 3, 2021

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. Gini Dietrich breaks down media monitoring tools. Media relations. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Conversations

SEPTEMBER 13, 2018

They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal). In an agency setting they are become the A-team who get put forward for every pitch. Every agency director knows that feeling when a pitch comes in – who to put on the team?

Survey 82

Survey Resources Agency Training 82

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. Stuart is an international PR adviser, speaker, trainer, and blogger. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. Today, a regional story can be seen by international audiences.

Facebook 106

Facebook Twitter Education Industry 106