Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. It’s a long-term proposition that sets them up for market leadership.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 115

Software Tools Publicity System 115

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. On one hand, dealmaking has brought sizable new competitors to the market.

Software 85

Software Internal International Pitching 85

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. We expect significant changes in market dynamics over the coming year.”

Software 50

Software Media Analytics Report 50

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics , focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. Adhere to internal communications guidelines when possible. Come to an agreement on which metrics matter. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

SEPTEMBER 23, 2019

Lead and track multiple cross team projects to successful delivery.The projects will range from software tools development to cross-org process changes. . Proactively look for opportunities to meet internal customer and all stakeholder needs . Bring products to market. Writing User Stories for new products / Creating Wireframe.

Engineering 150

Engineering Enterprise Construction Software 150

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. million PR pitches sent through their software over the last 12 months and produced some interesting statistics.

Creativity 96

Creativity Study Ethics Publicity 96

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Market research comes into play here, but so does focus. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools.

Company 150

Company Tools Technology Software 150

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Perhaps you have a widespread international pickup to consider. Consider this when selecting a potential software provider. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Our client Uberall is a good example. This is natural.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively.

Company 174

Company Conference Corporate Leadership 174

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5

Pitching 89

Pitching Report Software Survey 89

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Internal and External Communications. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Writing killer landing page copy. The takeaway? Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Landis PR

MAY 31, 2022

To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Sean Dowdall, President – Finance and International Business Major. For example, when Microsoft makes a software update it’s news to some outlets. Always think big!

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

JANUARY 5, 2021

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron.

Pitching 150

Pitching YouTube Community Company 150