Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 165

Software Marketing Leadership B2B 165

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. All sorts of organizations need to be part of this conversation on systemic racism. The conversations must be authentic and backed up by action.

Internal 100

Internal International Banking Financial 100

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He is the 2022 PRSA international assembly delegate.

Local 95

Local Internal International Crisis 95

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say.

B2C 73

B2C B2B Agency Trends 73

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This chaotic election season in many countries is generating too much uncertainty.

Policies 100

Policies Leadership Mobile Employee 100

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis.

How To 192

How To Crisis Employee Resources 192

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? Those systems, however, were not prepared for today’s issues which include pandemics, war and climate change, among other global challenges. According to Geoff Parker, the Charles E. Rethinking Supply Chains in the Digital Era.

System 62

System Technology Engineering Data 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. “For Those are complex systems based on social interactions and an algorithm can’t yet predict that.”

Tools 110

Tools Employee Government Strategy 110

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. My high school history teacher taught me that a trustworthy press, an ethical press, is the immune system of democracy,” Newmark said. “I

Ethics 172

Ethics Communications Nonprofit Journalism 172

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. What’s yours?

Brand 36

Brand Branding System Technology 36

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The system has a unique way of handling syndicated content. This saves users in terms of both system clutter and data costs. So, how can it possibly compete?

Tools 158

Tools Media Software Analysis 158

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Katie Paine's Measurement Blog

MAY 25, 2023

You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. A high quality alert system will cost at least $1000 a month. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Leadership and differentiation: How can you use tools for competitive advantage?

Tools 175

Tools How To Agency SEO 175

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Plus, communications technology plays a crucial role in the plot. However, the communications system is damaged, leaving the message fragmented: “subject: nuclear missile laun…” Regulations state that both the commander and the XO (Denzel Washington) must concur on the order to launch their nukes — a critical aspect of the plan.

Tools 170

Tools Government Crisis Public Affairs 170

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. So, what can you do?

Survey 137

Survey Measurement System Education 137

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

APRIL 13, 2019

The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. 36% said leadership appetite for making investments when a return is not immediately obvious.

Study 114

Study Survey Infographics B2B 114

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Turn off commenting systems. Understand the role we play in the world, and technology, asking questions and seeking the truth.”. Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Buzzstream

MAY 12, 2020

Many companies have been forced to “crash transition” to remote working practices, and haven’t had time to put in place the tools, systems, and managerial structures required to manage this effectively. . Tools and Systems. First, let’s return to my point above. The second, less obvious, are tools for managing finances and payments.

Strategy 103

Strategy Employee System Tools 103

Scott Public Relations

MARCH 4, 2020

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. They are less likely to trust the validity of the election system or to believe it represents the will of the people. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

MARCH 4, 2020

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69