Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Multimedia Development & Visual Storytelling. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. What advice do you have for PR people that want to pitch you? My name is Laura Harris.

Automotive 94

Automotive Meeting Report Journalism 94

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Shift Communications

NOVEMBER 30, 2021

As with any other internal tool or core business program, it needs to be assessed and updated for changing market conditions and internal goals. Understand internal application. Among them is the failure to apply the brand narrative internally. It is manifested through strategy, experience and storytelling.

Brand 97

Brand Branding Internal International 97

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

SEPTEMBER 3, 2014

Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

The Hoffman Agency

APRIL 19, 2022

By Lauren Ruiz, Intern. Much of the PR profession is motivated by one theme: storytelling. And because of my passion for storytelling, I decided to step foot in the professional world of PR. Even though we all have some differences, storytelling is the bridge that connects us all. It creates a sense of belongingness.

Storytelling 36

Storytelling Internal International Agency 36

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . Look what I did! And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. Why do you have this pitch idea? Have I gotten the support of key internal and external stakeholders to support the tactic’s success? Why is “why” so important? But there’s another important role that “why” has to play. Photo courtesy of Pexels. Why stage a media event?

Strategy 98

Strategy Product Launch Storytelling Agency 98

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client. Hoffman hosts weekly get-togethers with the whole team, frequent 1:1 check-ins and a weekly intern cohort meeting.

Storytelling 69

Storytelling Internal International Instagram 69

Landis PR

JULY 25, 2022

It often takes multiple rounds of discussions to align the communications professionals and for them to coalesce their internal buy-in. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around. Identify goals and roles – Everyone has a role to play in a partnership announcement.

Pitching 98

Pitching Agency Print Storytelling 98

Contently - Strategy

OCTOBER 18, 2021

Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. So what should we do instead?

Marketing 111

Marketing Storytelling Travel Corporate 111

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Everyone brings value to the table in different ways. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoffman Agency

AUGUST 19, 2022

By Mythily Nair, Intern. Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. Drafting pitches and social media copy were my favorite tasks to do while at Hoffman.

Internal 36

Internal International Pitching Storytelling 36

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. At this point, you may even want to write an initial media pitch. Be curious. I was a curious kid who loved writing things down. Write your story. After the interview, jot down a few notes.

Interviews 99

Interviews Writing Pitching Internal 99

The Hoffman Agency

MAY 16, 2022

Understanding the intricacy to good storytelling, the importance of developing media relations and thought leadership, and creating unique strategies to our varying clients have become the big key lessons I have learned as growing practitioner. The tech industry, and even specifically tech PR, is large, complex and incredibly unique.

Storytelling 68

Storytelling Internal International Agency 68

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Do your homework before the interview.

Storytelling 60

Storytelling Interviews Software Industry 60