Reputation Us

AUGUST 14, 2023

More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ).

Reputation 78

Reputation Corporate Ethics Interviews 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Wadds Inc.

JANUARY 12, 2023

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Agility PR Solutions

APRIL 12, 2021

During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. The post How Burger King flame-broiled its reputation with purposeful miscommunication appeared first on Agility PR Solutions. The goal of the […].

Reputation 160

Reputation Internal International Publicity 160

Reputation Us

JUNE 28, 2021

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Event & Experiential Marketing. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Chief of marketing knowledge, private fundraising & partnerships division at UNICEF, Omar Mahmoud , says: “They’re a way of communication.

Internal 120

Internal International Measurement Analytics 120

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

Leadership 182

Leadership Reputation Internal International 182

Reputation Us

JULY 26, 2023

In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever. Now, more than ever, companies are making reputation management, corporate responsibility, and crisis mitigation a priority, and preparing for any eventuality,” says RepUs’s President Casey Boggs.

Reputation 78

Reputation Technology Crisis Corporate 78

Deirdre Breakenridge

OCTOBER 29, 2014

Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force. I’ve been lucky enough to be a part of a number of great teams as we’ve built and maintained the reputation of brands on social networks. Event Mentoring Brand Reputation Jason Mollica public relations Social Media Champions'

Reputation 302

Reputation Brand Branding Social Media 302

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JUNE 8, 2023

” But can an internal PR team prevent bad media relations decisions? My bet is that he was haunted by the reputation of his popular predecessor Jeff Zucker, and so eager to differentiate himself from Zucker, that he wanted to cement his own reputation with the article. Throw a leg up if they try to go over you.

Reputation 334

Reputation Television Internal International 334

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? How Real is your Reputation? This means your reputation will fall as flat as the flat-Earth notion; you won’t hold credibility.

Reputation 78

Reputation Government Film Viral 78

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. Their meticulously planned PR campaigns lead to this heightened interest that then translates directly into increased sales and market share for the company. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 105

Print Marketing Real Estate Automotive 105

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Reputation Us

JUNE 28, 2021

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. By identifying what captures audience attention, PR, comms, and marketing pros can align their content strategies with current trends. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation.

Analysis 195

Analysis Media Trends Data 195

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material.

Strategy 418

Strategy Media Advertising Advertising 418

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Having our finger on the pulse of changing markets and cultural moments, and tying our clients’ messaging into these in an authentic, interesting and valuable way for journalists, is crucial.

Reputation 62

Reputation Media SEO Case Study 62

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. How about a federal lawsuit against a multilevel marketing company?

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Wildfire

JUNE 15, 2018

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Successful international campaigns rely on local knowledge and simply translating your company’s messaging or strapline isn’t enough.

Internal 45

Internal International Groups Local 45

ImPRessions - Crenshaw Communications

MAY 31, 2024

If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Get internal buy-in. Most importantly, stay the course. Finally, tap allies and advocates.

Trends 203

Trends How To Ethics Reputation 203

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

Reputation 62

Reputation Company Sports Transportation 62

Reputation Us

JULY 26, 2019

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. The post “Chief Reputation Officer” appeared first on ReputationUs.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170