Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. We have long been trying to understand the international perceptions of America. This is the age of radical transparency. It is no longer an option or a strategy.

Internal 81

Internal International Banking Financial 81

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Photo by CoWomen from Pexels.

Resources 149

Resources Media Interviews Comparison 149

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was enough budget for one full-time resource for about six months. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The story was unsolicited.

B2B 105

B2B Leadership Marketing Blogging 105

Melissa Agnes

APRIL 9, 2018

These three groups are: The leadership team. Your scenario-specific assessment groups are responsible for assessing the initial potential impact of a given situation, and determining whether it needs to be escalated to the crisis management team, i.e.: the responsible and leadership teams. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 85

Internal International Travel Tourism 85

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture.

Company 88

Company Corporate Product Launch Internal 88

PRSay

MARCH 7, 2022

What expertise and resources does your organization have that can best help make a difference? Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging. Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging.

Resources 178

Resources Ethics Internal International 178

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The balance report to legal, human resources, or another function. It reports on the factors that determine effectiveness.

Corporate 135

Corporate Communications Public Affairs Resources 135

Onclusive

MARCH 29, 2022

What are their international and global capabilities? If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 159

Leadership Meeting Employee Internal 159

Stern + Associates

OCTOBER 31, 2023

“The biggest opportunity I see in business today is for C-Suite leaders to innovatively leverage the emerging tech space,” says Dutta, co-founder of the World Economic Forum’s Network Readiness Index and one of the most highly sought-after experts on digital transformation and organizational leadership in the world.

Policies 97

Policies Leadership Technology Groups 97

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Top challenges in internal communications. Read more: Global State of Internal Communications 2021 by Contact Monkey.

Creativity 95

Creativity Study Ethics Publicity 95

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 146

Employee Crisis Reputation Creativity 146

PR in High Definition

JANUARY 31, 2023

Showing deep business understanding : If the board is focused on profitability, show you can do more for less by being resourceful and demonstrating how to be more effective. Proving that your marketing focus aligns completely to the priorities of the organisation means you’re less likely to have your resources cut.

Resources 62

Resources Leadership Internal International 62

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 170

Community Brand Branding Advertising 170

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Named a 2023 U.S. She is the first Science Envoy to be appointed in the field of quantum science and technology.

Technology 120

Technology System Government Groups 120

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 131

Study Publicity Survey Internal 131

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 139

Agency B2C B2B Survey 139

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Find more COVID-19 resources from PRSA at this link. Leading teams from afar. A leader has too much to do without worrying about every harsh word or criticism.”.

How To 190

How To Crisis Employee Resources 190

Wadds Inc.

JANUARY 5, 2024

Board vs management Ultimately, the board's role is to consider long-term sustainability through value creation and resource utilisation, and to ensure regulatory and legal compliance. With the majority of our global leadership team being in their first leadership role, the consultation from Sarah at Wadds Inc.

Leadership 52

Leadership Government Policies Ethics 52

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

It can generate great coverage tied back to the company and allow opportunities for thought leadership. Does the startup have internal support for the PR agency? While the startup itself can be interesting, the founder is ideally just as engaging, if not more so. People love a good founder story.

Agency 149

Agency Internal International Course 149

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259