wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR.

Trends 40

Trends Insurance Insurance Marketing 40

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Another emerging trend, especially in Latin America, finds companies and institutions concerned that digital communication is losing its humanity. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 151

Communications Public Affairs Insurance Insurance 151

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Extremely important; how else does a PR team know what story to newsjack or how to build a trend piece?

Blogging 159

Blogging Pitching Fashion Sports 159

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture. Stephanie Cartin, Co-Ceo and Co-Founder, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Scott Public Relations

MARCH 4, 2020

The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Scott Public Relations

DECEMBER 19, 2019

The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. What I see here are three big trends coming together, and one large opportunity. First trend : Employees wanting to see more of their leaders online/on social media. Your vendors are there.

Government 74

Government Employee LinkedIn Insurance 74

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52

wiredPRworks

JANUARY 13, 2022

Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

Strategy 52

Strategy Training Insurance Insurance 52

Scott Public Relations

AUGUST 16, 2019

Read more about the home healthcare trend and the challenges of climate change for healthcare in the Clean Energy Group’s recent report: Home Health Care in the Dark. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends.

Strategy 52

Strategy Real Estate Media Pitching 52

Communications Conversations

OCTOBER 22, 2014

In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. It’s a thought leadership play of sorts. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Scott Public Relations

AUGUST 16, 2019

Read more about the home healthcare trend and the challenges of climate change for healthcare in the Clean Energy Group’s recent report: Home Health Care in the Dark. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. For agencies—you see trends that will have an impact across industries, and can put these on outside trends into context for clients. Learning insurance?

Industry 58

Industry Insurance Insurance Resources 58

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. I think that there will continue to be more focus on this.

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Traditional Trend Piece. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. A way to earn ongoing media attention and coverage is to tie your offering to a broader topic or trend.

Insurance 204

Insurance Insurance Advertising Advertising 204

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. A threat assessment involves: Identifying and analysing crisis trends in your industry in order to identify possible areas of danger. Determine the business impact.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. It’s alot like buying life insurance or putting money into an emergency savings account. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

Buzzstream

MARCH 13, 2024

Instagram has an extensive set at its disposal to create its Annual Trends Report. Newsjacking – Proactive vs Reactive PR Another type of digital PR is newsjacking, which involves leveraging a trend or current news for coverage. Here are some specific examples of Hero content: Surveys. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88