Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Pitching 120

Pitching Technology Insurance Insurance 120

PRSay

JUNE 11, 2019

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

Insurance 142

Insurance Insurance Sports Telecommunications 142

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Social Media Content Marketing Reputation 40

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 177

B2B Brand Branding Media 177

Scott Public Relations

APRIL 9, 2021

He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Storytelling 104

Storytelling Nonprofit Insurance Insurance 104

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Social Media 272

Social Media Privacy Enterprise Media 272

Reputation Us

JUNE 1, 2023

Action 4: Promote Thought Leadership. Action 8: Insure Reputation Risks. In short, the Reputation Actions to take in 2023 are: Action 1: Listen to Your Staff and Foster Staff Pride. Action 2: Explore Web3. Action 3: Highlight Your Leaders. Action 5: Establish a Chief Trust Officer. Action 6: Enhance Social Awareness and Action.

Interviews 78

Interviews Technology Reputation Crisis 78

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.

Twitter 78

Twitter Banking Leadership Employee 78

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Communications 49

Communications Healthcare Insurance Insurance 49

PRSay

JUNE 23, 2021

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.

Crisis 146

Crisis Reputation Insurance Insurance 146

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Communications Healthcare Consumer 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Communications Healthcare Consumer 156

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 103

Communications How To Storytelling Crisis 103

Stephen Waddington

DECEMBER 3, 2020

It includes salaries, national insurance, and pension (50-55%) Fixed or operating costs – office space, IT and tools Variable costs – marketing, business development, subscriptions and staff welfare Profit – The most important agency metric along with debtor days.

Agency 124

Agency Insurance Insurance Measurement 124

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.) Bonus tip.

Media Relations 120

Media Relations Media Agency Media Training 120

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Ethics Corporate 157

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Publicity 69

Onclusive

JUNE 21, 2017

Skill diversification is career insurance for today’s PR professionals. The best PR professionals “walk the walk” in the sense that they understand the power of raising their own thought leadership profiles, so they can demonstrate best-case scenarios to their clients and customers: the C-suite.

Storytelling 329

Storytelling SEO Media Community 329

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. How do you get major media recognition for a provider of deep tech for insurance companies?

Pitching 204

Pitching Advertising Advertising Media 204

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Publicity 71

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. So how can public relations and customer service work together? Involve PR in customer service messaging.

Publicity 120

Publicity Reputation Customer Service Insurance 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. To build better work relationships.

Blogging 159

Blogging Pitching Social Media Fashion 159

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Tough Sledding

MARCH 9, 2015

Kent State’s Beverly Warren faces the first major leadership challenge of her 8-month presidency this Wednesday. On March 11, Warren will ask the KSU Board of Trustees to expand the university’s insurance coverage to include dependent children of domestic partners — and that includes same-sex partners. Beverly Warren.

Leadership 28

Leadership Policies Reputation Insurance 28

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Another is the process of being immunized, the immunization, the vaccination, the inoculation.

Communications 190

Communications Community Insurance Insurance 190

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Publicity 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. But physical events can only go so far, and they are costly.

Social Media 179

Social Media B2B Media YouTube 179

Stern + Associates

MAY 20, 2022

They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. In the absence of federal leadership, it’s up to governors to step to the fore.”. Doing so will require new forms of coordinated governance.

Government 62

Government Ethics Privacy Insurance 62

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Social Media 283

Social Media Facebook Agency Video 283

Onclusive

FEBRUARY 12, 2018

People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

Interviews 223

Interviews Pitching Retail Media 223

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Pitching Leadership Video 136

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Social Media Engineering LinkedIn 52

Communications Conversations

JUNE 15, 2020

Jack Salzwedel with American Family Insurance. So, here’s what it seems we need to see more of from companies in terms of longer-term, sustainable change: Create more opportunities for more African Americans in leadership positions. ” We saw more CEOs come forward with messages of support for Black Lives Matter.

Company 88

Company Agency Brand Branding 88

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye. It’s been viewed by more than 1,000 practitioners.

Pitching 68

Pitching Advertising Advertising Instagram 68