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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. So, what’s the best path to ensure your reputation, above and beyond insuring it? Is this ridiculous?

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.


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Social Selling Training for Insurance Agents and Financial Advisors


Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. Your leaders stand on the frontline of trends and issues.

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Digital Marketing Transformation Webinar for Insurance Sales Reps Pros


Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Thanks to InsuranceWebx I’ll be presenting a program on September 27. You’re not alone.

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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. It has become firmly aligned with leadership and executive management as a strategic management function. Marketing and communication firmly rose to the top of the organisational agenda during the COVID-19 crisis.

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