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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! So, what’s the best path to ensure your reputation, above and beyond insuring it?

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Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Here are today’s top stories: Insurance companies issue refunds and credits. Allstate, Geico, American Family Insurance and Liberty Mutual are giving consumers credits and refunds for their vehicle policies as the number of customers on the road has dropped with stay-at-home orders.

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Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

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Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance.

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Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Healthcare and the Wealth Gap

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance.

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Healthcare and the Environment

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance. For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post The Real Value of Virtual Reality for Healthcare PR appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

PR Daily

Additionally, Delta will raise the insurance costs for unvaccinated workers by $200 for those who plan to stay on the company’s healthcare plan. Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.

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Being a Successful Communicator For Your Team

Scott Public Relations

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Successful communicators take an active role in helping their leadership identify their own best style of communication, and encouraging and helping them to reach employees in an engaging way.

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What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post What Makes News ‘News’ appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Building Your Brand for Public Relations appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Advancing Healthcare’s Abilities: ABS Virtual Office appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post The Misinformation Age: Misinformation, Lies, and Communications appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Avoid Alienating Your Audience appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Journalists have long been the “gatekeepers” of news and information in society.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

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How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking. Anne R.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Technology has constantly altered how we communicate since the beginning of civilization.

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Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

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Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Mitigating Adverse Childhood Events appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Proving Your Success in Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Proving Your Success in Public Relations appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Resilient Power in Home Healthcare appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. “A lie can travel halfway around the world while the truth is still putting on its shoes.”.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post This Is Our Lane: Why Gun Control is a Health Issue appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands.

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What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post What Not to do With Social Media appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post CAPP Publishes Recommendations for Telehealth appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How to Plan for the Best PR Campaign—And Be Prepared for the Worst appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. We’ve previously discussed things like Google Plus hangouts as an option for deeper engagement in social media, and to share more of Jack’s leadership vision. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

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