ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Always begin at the end. .

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Survey How To Construction Data 136

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Pick a provocative topic. That is only the beginning.

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Survey How To Construction Data 120

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia.

Trends 120

Trends Mobile Media Print 120

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . These six Digital PR and marketing trends can help you thrive in 2023. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The survey had insight here too. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”.

B2B 95

B2B Case Study Survey eBook 95

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. For many of our clients we field quarterly surveys designed to generate relevant news or insights. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Here are some compelling reasons why tech PRs should embrace the trend. Although survey data can be poorly executed or even misleading, statistics add immediate credence to media stories.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. Demonstrate knowledge and share current trends in your industry in a cohesive way. Competency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% The post PR Trends: Cision 2021 Global State of the Media Report appeared first on wiredPRworks. Note: all graphics via the report. images, 44.6% videos, 42.7% original research.

Report 52

Report Trends Media Infographics 52

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

MAY 17, 2016

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Fifty-four percent of journalists surveyed said poor search tools were a major failing of digital newsrooms. Make sure your digital newsroom is up to journalists’ standards.

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Survey Infographics Meeting Journalism 180

Cision

JANUARY 18, 2018

A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Conduct a survey on a topic that is important to your audience.

Strategy 276

Strategy How To Media Infographics 276

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% The post PR Trends: Cision 2021 Global State of the Media Report first appeared on My WordPress. Note: all graphics via the report. images, 44.6% videos, 42.7% original research.

Report 40

Report Trends Media Infographics 40

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. PR is now being fueled by the omnipresence of digital content.

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Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. Digital PR is a broad landscape, especially when it comes to campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Landis PR

JULY 5, 2022

Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state of their business, affording us a welcome and rare opportunity to better get to know the folks we’re dealing with daily. Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S.

Survey 52

Survey Media Pitching Study 52

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. The key is to stand out from the crowd with trend outlooks and forecasts. Craft a seasonal survey. Take survey results and post to Twitter and LinkedIn.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Importantly, the findings are based on data and not a survey. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

FEBRUARY 2, 2016

Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance. Trend #3: Tightened non-compete timeframes are the new reality.

Trends 48

Trends Blogging Brand Branding 48

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. It’s not the only study to point to this trend.

Creativity 76

Creativity Study Survey Advertising 76

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways. What we like about Talkwalker is its Newsjacking product.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Cision

MARCH 8, 2016

Go beyond identifying trending topics and breaking news. Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Key Takeaways for Reports When announcing the results of a new report or survey, you want to point out the most insightful key takeaways, along with a brief analysis of the findings. Although assets aren’t always available, they can make a significant impact.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Exploding Topics – Finding trending topics You can use Exploding Topics for link building by identifying emerging trends and topics within your industry.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Exploding Topics – Finding trending topics You can use Exploding Topics for link building by identifying emerging trends and topics within your industry.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Exploding Topics – Finding trending topics You can use Exploding Topics for link building by identifying emerging trends and topics within your industry.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. Live events: 49%.

B2B 63

B2B Study Marketing Survey 63

Shift Communications

JANUARY 2, 2019

Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels.

Analysis 95

Analysis Infographics Internal International 95

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Retail & Commerce, Industrial Manufacturing & Services, and Hospitals, Healthcare & Biotech tied for seventh among the eight industries surveyed at 3%. So, too will its message. Doing something novel sometimes works.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Study 60