Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 13% say not following brand guidelines. 13% say not following brand guidelines. select all that apply).

B2B 117

B2B Marketing Survey Software 117

PR 20/20

JULY 5, 2023

Interactive content is content that encourages a web user's participation along with sharing information, thereby changing the content experience from passive consumption to active engagement. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. But does it work?

How To 71

How To Infographics Data Web 71

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Without trust, any communications strategy will fall flat.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free trial period, $24/mo for Starter plan 8.

Tools 71

Tools SEO Analysis Google 71

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

JULY 9, 2020

Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain. Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free trial period, $24/mo for Starter plan 8.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free trial period, $24/mo for Starter plan 8.

Tools 62

Tools SEO Analysis Google 62

Communications Conversations

APRIL 4, 2016

The increasing importance of the visual web. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. In other words, spam this is not. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

APRIL 28, 2017

If just a startup but with a web presence under construction, perhaps; more mature business, no. Except for during earnings period, most IR websites sit in a very passive set-and-forget mode… allowing IR teams to concentrate strategies on active tasks like targeting and improving their shareholder narrative. Question #2 coming soon.

Infographics 174

Infographics Comparison Construction Study 174

Konnect Agency

JUNE 8, 2022

If you’re going to refresh your website with modern design principles, you better have an SEO strategy in place to ensure you’ll be found by the right customers. If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results.

Brand 52

Brand Branding Mobile Analysis 52

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Write web content. Infographics. The activity you see in Digital PR is like the tip of an iceberg. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Write web content. Infographics. The activity you see in Digital PR is like the tip of an iceberg. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Write web content. Infographics. The activity you see in Digital PR is like the tip of an iceberg. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Solo PR Pro

OCTOBER 18, 2022

Katherine Hutt (KH): When I first launched Nautilus in 1996, it was a traditional public relations firm (earned media), but with the advent of the web, we quickly pivoted to add website design and e-newsletters (owned media) at the request of our clients. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. What will change for brands. Google’s announcement sparked a strong reaction from brands. Some people also posit the move is self-serving for Google.

Privacy 96

Privacy Google Advertising Advertising 96

PR Fuel

MARCH 19, 2021

Writing press releases as if they are already leading stories is a winning strategy. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients. Not Too Long. Call to Action.

Small Business 97

Small Business Writing Engineering Infographics 97

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

PRSay

JUNE 26, 2016

The Social Media Strategy Wheel. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the difference between news search and web search. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) There are a host of digital skills we need just to manage our jobs as PR pros.

Communications 100

Communications Training Web Analytics 100

Critical Mention

SEPTEMBER 21, 2018

This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution. More isn’t always in marketing.

Analytics 60

Analytics Data Report Measurement 60