Remove Infographics Remove Storytelling Remove Strategy Remove Web
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia

PRSay

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. Absolutely. Make sure that every press release you send: Has a concise headline that includes action words (e.g.

Brand 145
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2024’s Top 5 PR Trends: What to Watch

Newsfile

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

12% say competing go-to-market strategy or goals (KPIs). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 13% say not following brand guidelines. select all that apply).

B2B 118
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). The top metrics PR is tracking.

Survey 177
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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. In other words, spam this is not. Taking the lead.

How To 111
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The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

They’re thinking about it as a key storytelling device. The increasing importance of the visual web. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Blog posts, on the other hand, tend to be more visual.