The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Onclusive

MAY 10, 2018

Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” “You can do a search for keywords and phrases, and you can also set up alerts so you’ll get a notification anytime a search matches the tweets and articles that journalists share on social media.

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could be activity around key dates and trends in the media and owning the story. Applicants had to apply via a photo competition on social media.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Analytics 147

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Breaking news and trending topics can also be leveraged to generate interest. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Featured Trends Content Marketing'

Media 120

Media Content Marketing Infographics Fashion 120

Cision

MAY 2, 2015

When implemented along with traditional media outreach and social media campaigns, you’re getting the most reach possible to promote your client and tell their story. PR doesn’t solely rely on earned media. “If If you want to be in the media, become the media.” – Lee Odden.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

AUGUST 11, 2016

It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

AUGUST 11, 2016

It’s imperative that businesses continuously adapt to evolving marketing trends. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. billion people.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Visit our archives for previous Social Media Week coverage.]. Pictured ~ Real Talk: Multicultural Social Influencers panel ( Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right). Photo Credits: Paige Krzysko.

Social Media 40

Social Media Media Infographics Storytelling 40

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60