Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 71

Tools Blogging Pitching Google 71

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 62

Tools Blogging Pitching Google 62

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place. Conferences provide journalists a prime learning experience and often lead to media coverage.

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.

Media 120

Media Infographics Reputation Study 120

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Then, sort by Referring Domains. Creating and Pitching Content Who is it best for? Then, sort by referring domains. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Then, sort by Referring Domains. Creating and Pitching Content Who is it best for? Then, sort by referring domains. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. We then determine how exactly the content we are pitching will be of interest to them. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 15, 2024

Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage. Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Make sure that any statistics or other data references you provide are backed with a link to the source of the information. Your press release is not a sales pitch. Add Multimedia. Keep It Factual.

Writing 72

Writing Product Launch Infographics Pitching 72

Cision

APRIL 23, 2015

Who refers the most traffic to my site? Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. How does my audience prefer to consume content? What does my target audience do outside my industry? Whatever your audience wants, give it to them.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PRSay

MARCH 9, 2018

When discussing syndication, most practitioners are referring to the paid aspect of syndication on sites such as Taboola, PulsePoint, Outbrain or Zemanta. Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told.

Infographics 102

Infographics Fashion Advertising Advertising 102

Shift Communications

SEPTEMBER 18, 2017

Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

JANUARY 23, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. With this tool, you can find all the websites that published your images with or without references. In other words, you get a backlink every time a website directs users to your content.

How To 60

How To SEO Mobile Google 60

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 13, 2016

If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

APRIL 10, 2019

In order to get segmentation right, you’ll need to refer back to your audience research. I’d recommend you keep a shared doc and make note of the personas you’re targeting for each campaign, so teammates can refer back when they engage in similar future campaigns. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Communications Conversations

APRIL 4, 2016

News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

APRIL 4, 2017

That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. The report says 244 of the 270 respondents primarily serve the B2B community.

B2B 63

B2B Study Marketing Survey 63

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool.". I’m not suggesting everything can be snack-sized into a bumper sticker, tweet, infographic, top ten five list or a 60- 30-second video.

Marketing 42

Marketing Print Guidelines Wikipedia 42