ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Who refers the most traffic to my site? Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. And, they’re thinking about it as a multi-media hub. The increasing importance of the visual web. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 13) Personal stories drive stronger connections. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

JANUARY 30, 2015

The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100