Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be a challenging task, but it can also uncover valuable opportunities if done correctly. Brand value can be measured by a variety of media channels including broadcast, print and social.

Media 73

Media Google Measurement Print 73

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Media love interesting lists.

Pitching 136

Pitching Print Survey Local 136

Communications Conversations

JANUARY 11, 2018

Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. I know, alert the media, right?). Think about that for a minute.

Consumer 104

Consumer Print Reddit Video 104

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. Maximize media placements with a few simple steps. Maximize media placements with a few simple steps. Doing so can extend the life and the audience of the media coverage. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Solo PR Pro

OCTOBER 4, 2022

Streak turns your Gmail inbox into a handy CRM for tracking prospective clients, media pitches or complex projects. Tools to find and pitch media contacts. If your Rolodex is looking a bit tired, it may finally be time to subscribe to a media database. Learn more from our conversation with OnePitch founder Jered Martin. )

Tools 71

Tools Infographics Pitching Google 71

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. . #1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

Examples 120

Examples Viral YouTube Infographics 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Mark My Words

MAY 9, 2016

The media bubble postmortem has latched onto not what went wrong but the lunacy of launching a new for-sale paper in the first place. They didn’t switch from print to online and social- they just drifted from nowhere to a somewhere called facebook. In a digital age all newspapers print old news. But the ND had a point.

Newspapers 60

Newspapers Print Sports Infographics 60

Presspage

NOVEMBER 6, 2017

Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

MAY 11, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The field of public relations is more fast-paced and has continued to join forces with social media and visual elements. The democratization of voice through social.

Reddit 120

Reddit Social Media Pitching Comparison 120

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients.

Small Business 86

Small Business Writing Engineering Infographics 86

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The media PR salary: $100,000. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 178

Survey Marketing B2B Study 178

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PRSay

AUGUST 23, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Infographics for instance, work very well for illustrating statistics and other technical content. Infographics for instance, work very well for illustrating statistics and other technical content. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Infographics for instance, work very well for illustrating statistics and other technical content. Infographics for instance, work very well for illustrating statistics and other technical content. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

Sword and the Script

DECEMBER 16, 2014

“Medium-sized and large businesses will begin to purchase niche media companies because they thirst to create real relationships with targeted audiences,” says Joe Pulizzi , who founded CMI. Infographic: The State of Content Marketing; Rich Getting Richer. Content marketing as a minimum barrier to entry.

Content Marketing 119

Content Marketing Marketing Writing Infographics 119

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Media relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

AUGUST 2, 2016

3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. We often try to divide each discipline with the age-old owned, earned and paid media – but now we live in a ‘converged’ media landscape. Text, graphics, infographics, videos, photos, etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Marketing 42

Marketing Print Guidelines Wikipedia 42

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

MAY 24, 2016

Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? Find out more about what we do to drive results for clients here: 7 PR, Content Marketing and Social Media Services that Deliver Results. If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales.

System 0

System Training Infographics Print 0

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Great Alcohol PR Campaigns.

Brand 78

Brand Branding Creativity Consumer 78